Attend FREE Webinar on Digital Marketing for Career & Business Growth Register Now

Digital Marketing Blog

Digital Marketing Case Studies, WhyTos, HowTos, Interviews, News, Events, Jobs and more...

Journey Of Airtel With Social Media

3.5 (70%) 2 votes

Airtel is a leading global telecommunications company which has always captured viewer’s admirations through their amazing line of advertisements and beautiful musical scores of Rehman. It is also now setting its foot imprints in World of Social Media. The initiatives like facebook and twitter usage packages for its users clearly indicate that brand caught the pulse of consumers smartly and realized the Social media significance at correct juncture.

Let’s step in shoes of Airtel and walk through their Social Media expedition.

AIRTEL- Twitter mania goes on!!

“Airtel joins hands with twitter” (October 2009) and jumped into this twitter pond. In order to continue with its commitment in serving its customers, brand made a shrewd move and stratified itself into three categories –

  • @airtel_in (1512 followers)
  • @Airtel_Presence (5,416 followers)
  • @airtelnews (3,765 followers)

Each of these forums as per their names are conveying as well as listening to consumers actively. The policy of pacifying the angry customers and also appreciating the loyalists has revived the Airtel’s good customer care services times.

AIRTEL on FACEBOOK- still juggling to hit the right node!

Airtel- a conscious brand on twitter, is still struggling on Facebook? Biggest problem for Airtel is that facebook search for AIRTEL shows more than fifteen pages; therefore it becomes really tedious to choose the relevant one. Moreover pages which are not active and the ones which are not heeding to consumers voices are adding to Airtel pain. Loyalists and consumers of Airtel are biggest sufferers as they have no clue whom to contact and how to choose the right one.

In all this clatter, the real platform of Airtel is lost somewhere.

Is AIRTEL still cynical about Social Media?

Recently Airtel‘s new logo launch drew lot of controversies, there was lot of negativity for new logo. Some fans complained that new logo is similar to Videocon and Vodaphone logos, some said it is hybrid of these two so they don’t want this new one; but despite of all these strong negative views of consumers, Airtel decided to revamp its logo.

Unlikely to this when GAP faced a similar situation; it continued with its old logo heeding to their loyalist’s voices.

Living in Social Media world where Consumer Is King, isn’t Airtel’s intentional avert to consumer voice a big blunder? In addition to this their Facebook futile attempts are still continuing.

Doesn’t all this influence you or are you still waiting to lose your loyalists? Mobile Number Portability Services have begun, I hope AIRTEL you are listening!!

[CEO, Digital Vidya] Among the pioneers of Digital Marketing, Pradeep has been part of the Internet Industry since 2000. He has been a serial entrepreneur for last 16 years and is currently a Co-founder & CEO of Digital Vidya, Asia’s leading Digital Marketing & Data Analytics training company. A graduate of IIT Delhi and a recipient of Social Media Entrepreneur Award at Global Youth Marketing Forum, Pradeep is one of the most sought after international speakers on Digital Marketing and Entrepreneurship. He’s a tweet away @PradeepChopra.
  • social-media-training


  • There are 10 comments


    • 4 years ago

      gravura   /   Reply

      Aw, it was quite a very good post. In thought I have to put in writing such as this moreover – taking time and actual effort to produce a exceptional article… but what / things I say… I procrastinate alot by way of no indicates manage to get something completed.

    • 4 years ago

      canvas prints   /   Reply

      May I just say what a comfort to uncover somebody who really understands what they’re discussing over the internet. You definitely understand how to bring a problem to light and make it important. A lot more people must check this out and understand this side of your story. It’s surprising you’re not more popular given that you certainly have the gift.

    • 4 years ago

      Lucienne Motto   /   Reply

      Honestly Really Excellent. Thank you so much!!!

    • 4 years ago

      poker online   /   Reply

      Great site. Lots of useful information here. I¡¦m sending it to several buddies ans additionally sharing in delicious. And naturally, thank you for your effort!

    • 4 years ago

      jerry s home improvement   /   Reply

      Good site! I really love how it is simple on my eyes and the data are well written. I’m wondering how I could be notified whenever a new post has been made. I have subscribed to your RSS feed which must do the trick! Have a great day!

    • 4 years ago

      manicure scottsdale az   /   Reply

      I’ve been browsing online greater than 3 hours lately, but I by no means found any attention-grabbing article like yours. It¡¦s beautiful price enough for me. Personally, if all website owners and bloggers made good content material as you probably did, the internet will be much more helpful than ever before.

    • 4 years ago

      new jordan releases   /   Reply

      Thanks for revealing your ideas. I’d also like to convey that video games have been at any time evolving. Technology advances and innovative developments have made it easier to create practical and enjoyable games. Most of these entertainment video games were not as sensible when the concept was first of all being experimented with. Just like other forms of technologies, video games as well have had to progress by way of many ages. This is testimony for the fast development of video games.

    • 4 years ago

      Kindra Rigas   /   Reply

      Its wonderful as your other content : D, appreciate it for putting up. “Age is a function of mind over matter if you don’t mind, it doesn’t matter.” by Leroy Robert Satchel Paige.

    • 4 years ago

      crotalii bovine   /   Reply

      Glad to be 1 of several visitors on this awing internet site : D.

    • 4 years ago

      love cards for her   /   Reply

      Hey I am so glad I found your blog, I really found you by mistake, while I was looking on Yahoo for something else, Regardless I am here now and would just like to say thank you for a tremendous post and a all round entertaining blog (I also love the theme/design), I don

    Your Comment

    Your email address will not be published.




    [35000+ People already benefited]
    [35000+ People already benefited]
    [gravityform id="27" name="Optin Mobile" title="false" ajax="true" description="false" field_values="productid=da101&furthercom=optinMobile"]
    • This field is for validation purposes and should be left unchanged.
    [35000+ People already benefited]
    [35000+ People already benefited]
    [gravityform id="152" name="Optin Mobile" title="false" ajax="true" description="false" field_values="productid=dm101&furthercom=optinMobile"]
    • This field is for validation purposes and should be left unchanged.
    [35000+ People already benefited]
    [35000+ People already benefited]
    [gravityform id="152" name="Optin Mobile" title="false" ajax="true" description="false" field_values="productid=dm101&furthercom=optinMobileCTA"]
    • This field is for validation purposes and should be left unchanged.
    [35000+ People already benefited]
    [35000+ People already benefited]
    [gravityform id="152" name="Contact Me" title="false" description="false" field_values="productid=dm101&furthercom=optinCTA"]
    • This field is for validation purposes and should be left unchanged.