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Keywords Research In 3 Steps: The Short Version

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Keywords research begins with a query. This is one of the most important activities in the SEM field. Ranking can help you build your website. Keywords research helps determine many parameters as a whole. Good Keyword research is the stepping stone to designing and building a website and business. Keyword research determines the position of your business in the niche. This ensures that you have successful advertisement campaigns if you use Google Adwords.

Why Keywords Research:

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image credits: lauramanigan.com

It helps determine customer preference trends. What is selling, what may sell, and what does not sell. This kind of research when done in a systematic and periodic manner, helps predicts shifts in customer preferences. It lends an insight and enables a strategic response to market challenges. Keyword research helps lower the barrier to understanding the nuances of consumer preferences. It thus ensures that you get the right kind of traffic to your site.

Questions you need to ask yourself:

  • What is the relevance of the keyword?
  • What is the relevance of the website and the services that I offer?
  • What is the traffic potential of this keyword?
  • Will the traffic generated by the use of the particular keyword be beneficial to me?

Proceed if the answer is a YES. Luckily you don’t have to do all the heavy lifting. You don’t have to introspect all this at all. What you need to do is use tools available online for undertaking this kind of research. You need tools like Market Samurai and Longtail. Before you go yaay! know that these are paid tools and cost you money. You are free to try them out online for a limited period, though.

Furthermore, you also need to be aware of keyword targeting tools.

Lookouts: the crows nest

how-to-conduct-effective-keyword-research-for-better-seo

image credits: ipixsolutions.com

Look out for websites that rank well for your keywords. This will give you valuable insight into the kind of competition you face. This will also tell you how hard or easy it will be to rank for your keyword from the SEO perspective. Are there search ads already running on the same or similar keywords? This will give you an idea how hard it will be to rank for that keyword.

Many search ads mean a higher monetary value, also means more competition. The flip side is that this also means more conversion prone. This though is a time-based phenomenon which may change the trend. If your website doesn’t search for the keyword, you can buy test traffic to see how it converts. Use the exact match functionality of AdWords and point to the relevant page. Track the impressions and conversions for 250 to 300 clicks.

Long-tail keywords research:

It’s really awesome to have keywords that 3000+ searches a day. In reality, popular search terms make up for less than 30% of the searches performed. The remaining 70% lie in what’s called the ‘long tail’ of search. The long tail of search contains hundreds of millions of searches that may be unique. they may be conducted a few times a day. When cumulatively considered comprise of the large search volumes.

The other reason is that long tail keywords convert better, because they catch people in the late buying cycle. A person searching for a consumable is probably browsing, and not ready to buy. On the other hand, someone searching for something more specific already had their wallet out. Specificity is the key here.

Analytics way of doing things:

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image credits: ispionage.com

Google analytics is a really powerful way of doing things. You may assume that this comes into the cycle quite late once the site is up and running. You are quite right in that but analytics can really provide powerful insights into the kind of traffic that can be driven to your website. Combining the power of Google analytics and the Adwords solution makes for a really solid all-round platform to drive traffic to your site.

Some resources for keywords research:

  1. Google Keyword planner
  2. Wordstream Free Keywords Tool
  3. Market Samurai(Paid resource)
  4. Keywordtool.io
  5. SERPS keyword suggestion tool
  6. SEOCENTRO keywords tool
  7. Ubersuggest

Use Google as a means of keyword research. normally when you start typing a search query Google offers suggestions to complete the phrase. These suggestions are based on the real content off the web. Google tries to connect the searches with the content relevant to these keywords. As a marketer, it is helpful to you because it shows you what already exists out there in the niches where you are about to operate.

There are plenty of tools to go by and if you are smart you will know the features of each one by trying them out. Comparing the results, treat each run with each individual tool as an experiment. It may be a tedious process, but I’m sure many people will enjoy it considering everyone ultimately wants traffic driven to their websites. I hope this small post was helpful. Watch the video below, it is a bit dated but I liked the approach the creator of it has used.

Wildcards:

You can make use of this feature by inserting an underscore between phrases, like a fill in the blanks. Use this feature in Google Search, this will show you all the probable search terms and keywords possible for a set phrase, within a certain context. If you run a lifestyle website or a blog this feature can be exploited to get suggestions for newer phrases and keywords already trending on Google services. Also use the Google Adwords planner by using the functionality to input a URL, this feature allows for a URL to be scanned for potential keywords. Technically they expect you to use it for your own site. You could also use it to enter a competitors website and scan for good keywords and phrases. This would allow you come up with a counter strategy based on their actual used keywords.

Use multiple tools wherever possible, experiment as much as possible trying to keep the risk minimal. Experience will teach you best over anything else. You will be in a position to come up with your own strategies. Remember just because something worked out for someone doesn’t mean it will work for you too. You will need to tweak it to your needs, specifically.

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