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Klout or PeerIndex : Which Do You Prefer To Measure Your Social Media Influence?

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If I ask some one “How influential are you”, the most common reply would be “not very” and if asked, “who do you think are influential”, replies would be names of celebs, great political leaders, scientists

But contrary to this fact, if you see some hotshot in social media, he/she need not necessarily be a greater philosopher, researcher or award winner, instead he/she might be a school going teenager who is an social media enthusiast. What is it that can make a school going teenager a social media influencer?
Answer: Influence Score.

“Influence Score” is your social media report card. To put in simple words “Influence Score” is measure of your social media
activity. There are various influence scores like Twittergrader, Twinfluence, Klout, PeerIndex and so on. But I will narrow down my discussion to “KLOUT”
and “PEERINDEX”. Lets see how these tools measure your influence or popularity on social media.

Process for scoring remains same in both the ratings; you have to give access to your twitter and facebook accounts.

1) Tracking of Influence:
Klout determines your score using your participation in multiple channels- Twitter, Facebook, Linkedin, Youtube, Foursquare, Instagram,
Tumblr, Blogger, Last.fm and Flickr whereas Peerindex peeps not only at your Twitter, Facebook, Linkedin accounts but also considers Quora and
three different blogs.

2) Search Tool
Peerindex gives you an opportunity to search by topic, by region, by blogs whereas on Klout you can search only influencer and that too by his twitter
handle. For example, if you type ‘Bollywood Movies’ on PeerIndex; the results will be as shown below.

3) Ranking Approach
Ranking in each grader is based on certain postulates which are mentioned below:

KLOUT
• True Reach – people who are influenced by you and pay heed to what you say
• Network Influence- influence of your network
• Amplification Probability- to see the extent to which your content spreads through likes, comments and retweets.

PEER INDEX
• Authority- Quality of the links you share and content you recommend
• Activity- your activity on topic
• Audience: Number of people you reach

4) Profile Display
In this arena Klout rules as it creates an elaborate social influence graph for each profile with proper elaborate representation of each postulate like true reach,
network influence of influencer on which ranking is based, while PeerIndex creates a comparison graph with friends and no such graphs that depict basis of
score are represented.

5) Content dispersion
Type of content floated by influencer can be checked in ‘topics’ section of Klout whereas Peer Index has a framework of content, which has been divided in
eight categories (under name of “Topic Fingerprint”). The catagories are:
Arts/Media/Entertainment, Technology/Internet, Science/Environment, Health/
Medical, Leisure/Lifestyle, Sports, News/Politics/Society and Finance/Business/Economics, thus a single representation gives a complete picture of a person
varied interests.

6) Influencer’s top sources of information
This is an advantage of “PeerIndex” that it peeps at your shared links and lists the top five websites from where influencer is sharing information.

7) Profile badge
Klout classifies people with different labels like “Networker”, “Thought Leader” etc depending on their social media activity whereas Peerindex ranks based on
your score like if influencer has rank above 90 he/she will be ranked top 10% and so on.

8) Influencer’s forte
Klout gives you list of topics a person is influential about; whereas PeerIndex not only lists topics of influence but also gives you a list of top rankers in that
category.

These graders have different approaches for measurement of influence; you might be a high scorer in Klout but not good in Peer Index. Don’t fret but try to
understand the insights provided by them, ultimately they aim for one goal only i.e.- making your social media presence more effective.
Each rating has its own advantage; it would be unfair to say which one is better. Based on my requisites I have chosen mine, now it’s your turn to figure out
yours!

  • social-media-training

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