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Learn To Nurture Email Marketing Database Of Quality Customers

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In this highly engaging and interactive world, almost every individual is active on his/her electronic device such that they keep on checking their mails as frequently as they access their social media profiles. The mails either professional or personal are being accessed by the users that have good quality content as well as the subject of the mail should be catchy, for the user to click on the same and read it.

If you are amongst those who wish to capture a largest database of quality customers that need to be nurtured such that the email opening rate gets increased and that the emails get read by the targeted set of audience.Screen-Shot-2014-11-21-at-3.58.52-PM

Enlisted below are the pointers that make a mention about all those points that are required to build and enhance the database of quality customers that can be generated via nurturing the emails. This list will help not only to build-up a healthy relationship with the email database so as to create a prospective customer database who shall be ready to buy your product/service. According to the ‘2015 State of Marketing Report’ conducted by Marketing Cloud, it has been substantiated that one fifth of marketers say that their business’ primary revenue source is directly linked to email operations.

The following list will not only help you to build a quality email database but will also reveal certain top tips how to segment as well as target your list effectively. Here are certain ways to discover on how to maximize open rates and conversions:

  • Carefully select an email provider. This can be done by choosing one of the most popular email platforms such as MailChimp, Campaign Monitor, Exact Target, Constant Contact etc.
  • Further, build up a quality base of customer comprising of a prospective list of people who will be the right fit for your product or services. For this, it’s best to capture the details of users who seem genuinely interested in your brand, product/service or content.
  • You can also place a Call-To-Action (CTA) so as to encourage the readers to sign-up to the Newsletter of your company. This is great way to keep a direct contact with the subscribers and generate better results in the form of better Email open rate. For instance, a company’s newsletter readership growth increased by 30% in one month after implementing a sign-up box in the blog.
  • Another way is to embed an email capture box at the checkout process or add a contact form that will draw the attention to your product or service.
  • Furthermore, adding a banner to grab the attention of the customers is yet another captivating way to increase the chances of email opening rate.
  • Next, is to segment as well as target the list in the utmost effect way such that the right message is sent to the right people at the right time. Moreover, since all customers are not the same, so it is essential to segregate the set of customers.

So, use these effective ways to lure the customers such that they end up with buying or accessing your product or services. Do share your experience as to what worked for your email marketing campaign.

Image Credits: outmarket

[Sr. Associate - Content Marketing] A content passionate, Jasleen handles the content writing and marketing activities. Additionally, she leads Digital Marketing Internship Programme. Her deep passion and enthusiasm for writing guided her towards being the Associate Editor in English for her college magazine. Only deep passion and zeal can guide a person towards a professional writing career. Apparently, Jasleen is one of those persons. She is in the content writing and marketing fraternity for 5 years now. A top-notch individual, she is proficient in writing content for multiple requirements including blogs, articles, books, brochures and social media. She embraces practical knowledge of WordPress CMS. Besides this, she is also highly engaging in Social Media Marketing activities.
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