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Learn To Optimize Content For Google Through SEO Copy-writing

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What is SEO copy-writing?

SEO copy-writing deals with creating useful, valuable, attractive and quality content which targets specific keywords leading to easier sharing on social media. SEO copy-writing is an art of targeting customers and serving them with quality content.

Elements of SEO Copy-writing

Certain elements like good quality of content and visual attractiveness are some of the best practices of SEO copy-writing. Implementing best practices of SEO copy-writing will definitely push your content and attract a lot of users.

And there are certain focus elements that not only let you rank higher in google searches but also positively affect your conversion rate.

The 6 elements of the SEO copy-writing are:

Site speed:

Site speed has been a crucial website ranking factor since early 2010. Standards say that the average load time for your website should not be more than 2 seconds which is the industry average. It is quite simple to understand even if the content is attractive and relevant if your page is loading slowly only a handful number of visitors will stay and wait to load. Most of users have short attention span and will leave immediately. Now to measure your load time you need to do :

  1. Use Pingdom's website speed test.
  2. Analyze your site speed and click on history tab and analyze.

In case your site speed is on the higher end i.e more than 2 seconds load time, then you need to take immediate corrective steps. These steps could include:

  • 10 Ways to Speed Up Your Website – and Improve Conversion by 7%
  • How to Dramatically Improve Page Load Times
Or you can google out a few blogs discussing the same and take necessary actions.
Headline:

Headline is one of the most important parameter for a good click-through rate. In SEO copy-writing your headline should be attractive and an attention grabber which should prompt people to click and read further.

This makes a lot difference when you are in the top 5 google searches. 80 percent of the people see all top 5 searches and click the most attractive or relevant looking link. So it won’t matter whether you are on number 4 or number 1 , if you have an attractive headline m you will surely get traffic.

There are many resources present on the web and you can use them to make better headlines.

You will need to focus on generating some quality headlines and  Once you learn SEO copy-writing, you can write content that is going to rank highly in Google results and also attract clicks from prospective customers or clients.

Note: To make your whole title visible in search engine results, keep it under 72 characters.

Content:

The quality or good content is one of the most crucial elements of SEO copy-writing. A good and quality content increases user satisfaction and also reduces your bounce rate. It helps to make you popular and prolonged quality content helps to establish a brand.

After the google PANDA 4.1 update , the ranks or thin and/or shallow content saw a huge drop. A typical blog should be of at least 800-900 words along with good depth and quality of content.

The content should have the essence of reader and should be designed keeping the final reader in mind. Focus should also be given on providing a good introduction to the content i.e. early paragraph of the content should be highly attractive. Your introduction should contain at least one of your targeted keyword phrases, especially a long-tail keyword.

Meta description:

Meta descriptions assists various search engines and users to understand the content that you are presenting and why your targeted keywords and phrases keep appearing in the content.

Meta description tags although do not impact search engine rankings that much, they are very necessary in gaining user click-through from SERPs ( Search engine result pages). This short description of your text provide you with a chance to advertise content to searchers and to allow them to grasp precisely whether or not the given page contains the data they are yearning for.

The meta description should use the keywords intelligently and with good placement creating a compelling attraction and arising the need to click. Google uses your meta description as a snippet to provide searcher a glance into your content and therefore this meta description is highly responsible for your click-through rate.

Writing a meta description:

  • Understand what your keyword is trying to convey. Try and place your self at the user end try to imaging the kind of description that would attract you if you searched that particular keyword.
Keyword Frequency

It simply means the number of time your chosen/ focused keyword appears in your content. With the incoming of last few updates by google, the impact of keyword frequency and keyword density is not seen that much, however the density still impacts organic searches to an extent.

Keyword density should be around 3-5 percent. this is the industry average. You can check your keyword density by using this tool – SEO book keyword density tool.

Page Links

Page links are the most necessary part of your on-page SEO. Page links shows your connections and how sociable are you and you have content elsewhere that people can access. This content can belong yo you or someone else. Linking out to various authoritative websites makes you get a better rankings.

While lining you should keep following things in mind:

  • Link to relevant pages within and outside your site
  • Link to more in-depth guides or content on your page or other sites
  • Link with appropriate anchor text, which flows naturally with the content

This is all about SEO copy-writing.  In the end remember for your content, a good SEO copy-writer tells a story with exciting parts and some humor.

  • seo

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