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Learn To Track Conversions Through Clicky

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Although Google Analytics is a clear market leader in the field of web analytics, there are many other players in the market, slowly gaining traction in the market. The market is also such that the pie is continuously expanding and thus new entrants are getting a share of the pie. One such player in the analytics domain is Roxr Software’s Clicky Web Analytics (CWA). It was founded in 2006, and has been giving a tough competition ever since. They have both free and paid services for their software. While the free version lets you track only one site and gives only basic tracking and analysis features, the paid versions can do a lot more depending on which paid version you opt for. CWA is mostly used by bloggers and smaller websites to tend to their tracking needs. Clicky users say that it is a lot less complicated than Google Analytics with a very user-friendly interface.

Clicky web analytics

The most important thing in any analytics tool is to set goals and track them. Setting conversion goals is necessary for any website owner to know whether the objective of their website is getting fulfilled or not. If this is tracked, then the owner can know how much revenue is getting generated with each conversion, or if a change in design is necessary to lead the visitor to the goal. Clicky has a very easy process to do this.

Steps To Start Tracking Your Goals

Let us suppose that the goal of your website is to get visitors to register for your email newsletters. It is obvious that you have a page that either pops up or a static page that requests visitors to sign up for your email newsletters.

clicky1

  • On the dashboard of your Clicky Web Analytics for the website you want to set the conversion goal for, look for the “Goals” tab.
  • Under the Goals tab, click on the “Setup” option.
  • You will see a “Create new Goal” link.

clicky web analytics

  • On clicking the “Create new Goal” link, you will get the options for setting the goals.
  • Keep the “Active” checkbox checked if you want your goal to be tracked. (Which is the whole reason why you are reading this article!)
  • In the “Name” field, enter the name of your goal. This name is only for internal use.
  • In the next field “Goal URL”, enter the URL of your success page, the page which a visitor sees once they are registered for the newsletter. Normally it is something like a thank you for subscribing page, or a page that confirms that you are now a subscriber.
Goal URL Formats

You can enter the full URL of the success page as – www.yoursitename.com/confirmation/, but what is required is only the part after the domain name. So, alternatively you can just enter the part of URL after the domain name as -/confirmation/.

In case you have multiple success pages which you want o track as a whole, then you can do that by simply putting in an asterisk after the common part of the URL, so all your multiple success pages will get tracked.  Eg: You need to track these three pages under one goal:

www.yoursitename.com/confirmation-01/

www.yoursitename.com/confirmation-list-2/

www.yoursitename.com/confirmation-new-list/

In this, the common URL is up to confirmation, so in the “Goal URL”, you simply put – /confirmation*. This way all the three conversions will be tracked. You need to make sure that no other page, that doesn’t need to be tracked in this goal, has a URL that has the same common initial part or it, too, will get tracked.

  • As an internal labeling symbol, you can choose icons for recognizing different goals in one look.
  • Normally, this is all you need to start tracking your goals. Although there are the advanced settings, these are not really required. But, for the sake of discussing the new goals, we will cover that as well.

clicky web analytics

  • The first setting available in advanced is the “Funnel”. The funnel can be set up when you want to only track those subscriptions that have been to a certain page and then directed to this page. For eg – A campaign which leads visitors to your registration page and then eventually to the success page. But, this is a longer way. You can instead simply do the regular tracking and then segment it according to campaigns or referring sources.
  • Next is the “Revenue” setting. This again is a rarely used option unless you have are selling only one product and you know that when someone reaches the success page, the revenue generated for you is $X. Then, you can plug-in the $X in the revenue field to know the revenue generated from each visitor successfully reaching this page. You can also do this when you have a separate success page for different conversions, then you can get the total revenue generated. A warning – Do not use estimates here because it would only give you an imaginary revenue that actually isn’t.
  • The same principle applies to the “Cost” field. Do not add an estimate cost. You can track your actual costs from your ad tracking tool.
  • The “Exact Match” box if ticked will apply these settings only for exact match for the “Goal URL” and that would overwrite the multiple URL tracking format explained earlier (the asterisk * one).
  • The “More than once” box if checked will track all page landings of the same user as separate goals if they refresh the page. Thus it doesn’t justify using this if you want realistic figures.
  • “Manual Goal” check-box is not used for most of the goals we need to track. It is used for complex goals which is beyond the scope of this article.

Thus, we saw how easy it is to set up Goal tracking in Clicky Web Analytics. And mostly all you need are the steps till pointer 8. Once this is done you can sit back and relax, while Clicky tracks your website traffic.

Image Credits: Clicky

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