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Make In India Emoji With Twitter

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Make In India Campaign :-

Make in India is  Government of India flagship campaign to encourage multinational, and domestic, companies to manufacture their products in India also to invest into the Indian economy. It was launched by Prime Minister Narendra Modi on 25 September 2014 with an intention of reviving manufacturing businesses and emphasizing key sectors in India amidst growing concerns that most entrepreneurs are moving out of the country due to its low rank in ease of doing business ratings.

make-in-india

 Image Source :-mapsofindia.com

The Make in India Vision :-

Manufacturing currently contributes just over 15% to the national GDP. The aim of this campaign is to grow this to a 25% contribution as seen with other developing nations of Asia. In the process, the government expects to generate jobs, attract much foreign direct investment, and transform India into a manufacturing hub preferred around the globe in twenty-five sectors of the economy..

The list of 25 sectors in mentioned below :-

  • Automobiles
  • Automobile Components
  • Aviation
  • Biotechnology
  • Chemicals
  • Construction
  • Defence manufacturing
  • Electrical Machinery
  • Electronic systems
  • Food Processing
  • Information Technology and Business process management
  • Leather
  • Media and Entertainment
  • Mining
  • Oil and Gas
  • Pharmaceuticals
  • Ports and Shipping
  • Railways
  • Renewable Energy
  • Roads and Highways
  • Space
  • Textiles and Garments
  • Thermal Power
  • Tourism and Hospitality
  • Wellness

The Prime Minister also promised that his administration would aid the investors by making India a pleasant experience and that his government considered overall development of the nation an article of faith rather than a political agenda. He also laid a robust foundation for his vision of a technology-savvy Digital India as complementary to Make In India. He stressed on the employment generation and poverty alleviation that would inevitably accompany the success of this campaign.

Benefits and Disadvantages of Make in India:-

India is a country rich in natural resources. Labour is aplenty and skilled labour is easily available given the high rates of unemployment among the educated class of the country. With Asia developing as the outsourcing hub of the world, India is soon becoming the preferred manufacturing destination of most investors across the globe. Mae in India is the Indian government’s effort to harness this demand and boost the Indian economy.

India ranks low on the “ease of doing business index”. Labour laws in the country are still not conducive to the Make in India campaign. This is one of the universally noted disadvantages of manufacturing and investing in India.

Why Companies were not manufacturing in India:-

Make in India campaign is at loggerheads with the Make in China ideal that has gained momentum over the past decade. China is a major rival to India when it comes to the outsourcing, manufacturing, and services business. India’s ailing infrastructure scenario and defunct logistics facilities make it difficult for the country to achieve an elite status as a manufacturing hub. The bureaucratic approach of former governments, lack of robust transport networks, and widespread corruption makes it difficult for manufacturers to achieve timely and adequate production. The Modi government has vowed to remove these hurdles and make the nation an ideal destination for investors to set up industries.

The Make in India Website:-

Apart from the launch of a colourful brochure, which should find its way into the hands of anyone intending to invest into India, the government of India also launched a website to supplement the campaign. The Make In India website highlights each of the 25 target sectors with statistics, reasons to invest, growth drivers, all policies relevant to investors and the individual sectors, government support, and opportunities for investors apart from showcasing the live projects that have been undertaken and FAQs. The website also links to the campaigns Social Media feeds on Twitter, Facebook, Google Plus, and YouTube.

Twitter launches Make in India emoji :-

Twitter-Emoji-Make-In-India

The Indian government has became the first non-US based brand to have a Twitter emoji — #MakeInIndia — which aims to promote the country as a global manufacturing hub.

“As a key highlight of this government campaign, an emoji of a black lion on an orange background, a version of the national programme’s official logo, will now appear next to the #MakeInIndia hashtag in any Tweet worldwide,” Twitter said in a release following commerce and industry minister Nirmala Sitharaman’s visit to its headquarters in San Francisco.

“The #MakeInIndia emoji symbolises success of the brand campaign on Twitter with nearly 500 million impressions this year to promote India as a great place for foreign direct investment to transform the country into a global manufacturing hub,” it added.

Sitharaman met Twitter chief executive Jack Dorsey to discuss India’s importance as a strategic growth market and how the platform can be used to promote the country’s brand to rest of the world.

“The ‘Make In India’ story is increasingly resonating with business leaders around the world and Twitter has proven to be a valuable and effective channel to tell the highly-engaging story to an influential global audience,” Sitharaman said.

While the #MakeInIndia brand campaign on Twitter had over 300 million impressions and nearly 24 million engagements in August and September this year, the @MakeInIndia official Twitter account has over 700,000 followers since its inception a little over a year ago.

Image Credits: Google

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