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Mantra To Gain More Opportunities Through Social Media Marketing For Small Businesses

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Social Media has become center stage for any business when it comes to finding, engaging and capturing customers. To become a market leader, one needs to utilize social media effectively.  Social media is certainly where the game is out. 82% businesses are attempting to use Social Media to drive traffic and get exposure over their brands. One can go on and on about the Fortune 500 companies and the successes they have been utilizing in social media. But let’s face it, for if one’s not a billion dollar company. The small business entrepreneurs use social media to find customers, build their reputation and dominate their markets. The results which a small business owner can expect are: massive exposure, traffic, more qualified leads, sales, live time customers, higher conversions and time saving strategies in ways to dominate the competition. Social Media can be a powerful tool to bring great results for your business. The best way to become successful is to model what other successful people are doing. Youtube views are huge and are also growing at an exponential rate for successful people. Mantra for success to gain more opportunities, to gain clients and retain customers by utilizing the knowledge gained from the Social Media strategies are:

  1. Utilize The Right Network. You need to know exactly what networks to use to accomplish your goal. Whether it’s Facebook, YouTube, Twitter, LinkedIn or one of the any other Social Networks, having the right network mean, you’ll dominate the competition. Every business needs to establish a social media presence where they are reaching their most likely customers. If you’re not maximizing your right networks, your most likely customers never see you, hear about you or buy from you. This formula is crucial for success. Discover the latest cutting edge strategies which will give you money in today’s market.
  2. Engage Followers. Engaging followers becomes easy when you get to know how can the same would be possible. You need to have a clear and simple routine, allowing you to capture your followers’ hearts and minds! On Facebook, pictures generate more interest and “Likes” than any type of content. To engage your followers, use pictures! Most businesses don’t engage their followers. Most people treat social media as a task to be completed each day. They make “posting” of their work for the day, not realizing that posting is not the goal. Engagement is the goal. When it is done properly, it’s not work at all. Once you see how quick and simple this can be, you’ll wonder why everyone isn’t doing it.
  3. Have A Clear Goal! Social Media can accomplish many things for you and you need to be clear about what you want to accomplish! With Social Media, your goal isn’t to sell, it’s to establish a relationship. People buy from people they know and trust. Social Media just lets you become that person. Most don’t have a clear goal. Social Media is just a medium and not an end in itself. It’s a part of an overall strategy. People who try Social Media but do not have a clear goal, quickly become frustrated by the lack of results.
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  • There are 3 comments


    • 3 years ago

      Smita   /   Reply

      Social media marketing is a 360 degree channel that could be an entertaining and creative way to build a brand for small companies. A customer can easily connect to brands through a mobile phone by downloading the app like Facebook, Twitter, Google+ and many more. Social media tools are completely user friendly, it enables a user to instantly like a brand on Facebook, share the page with their peers, tweet an informative message or if I am in a store of Zara I can check in on foursquare. With just a tap I can multi- task anywhere at anytime.

    • 3 years ago

      Siva Krishna Kota   /   Reply

      SMEs can leverage better on the social media platforms as they dont have deep pockets for advertising. With the right content, a strong bonding can be formed between the brand and the customers.

    • 3 years ago

      Indrajit Goswami   /   Reply

      I think the point (1) and point (2) contradict with each other. While the former aims at making money, the latter one puts more emphasis on relationship building. Should we first focus on commercial goal and then a social goal? or just the reverse?

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