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Mindtree Gets Kellogg’s Digital Marketing Contract

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Digital marketing has spread its presence to such an extent that no one has been spared from its impact. From individuals to big names in the industry, digital marketing has become the need of the hour for one and all. Going by this increasing trend, one of the recent buzz that revolves around digital marketing domain is that food giant Kellogg’s has outsourced its digital marketing contract to IT service provider Mindtree.

Mindtree which is a global technology service company bagged the contract to manage the digital marketing services for Kellogg’s Company,the cereal company and second largest producer of cookies, crackers and snacks.Being the sole service managing provider, the IT firm Mindtree will use security and cloud technologies so as to support Kellogg’s digital marketing strategy at the global level.  This will enable real-time engagement of with the customers altogether.

Primarily, Kellogg’s will be supported by Mindtree’s leading digital initiatives with more than 100 monthly production deployments. Thus, to manage the dynamic digital marketing infrastructure for Kellogg’s, Mindtree will make use of Mindtree Mwatch, that will readily ensure their upfront consumer-facing properties all throughout globally.

Mwatch basically specializes in e-commerce, mobility, ERP solutions, cloud enablement, business intelligence, testing, data analytics, infrastructure, digital transformation, testing and application integration. Mindtree will manage and support the marketing IT infrastructure to execute Kellogg’s brand efforts and digital marketing innovation across 400+ digital properties.

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Expressing his elatedness on the association with the IT firm, Erik Kamman, Senior IT Director, Kellogg Company said, “I’m excited about the new partnership between Mindtree and Kellogg’s. They have brought a metrics driven approach to supporting our digital marketing platform, which is speeding up our ability to deliver, allowing us to focus on delivering superior Marketing capabilities. This is a big win for both our Marketing and IT organizations.”

Outsourcing

The major focus will be laid on how to increase the speed to reach out to the market by enabling quick turnarounds all in the meanwhile partnering with ten of the digital and creative agencies, along with many other specialists. Adding on to this, Kellogg’s will be provided support and guidance from the US based team wherein this partnership will reap the benefits from Mindtree’s Gainesville (FL) Delivery Centre.  The team will be working round-the-clock to render the desired set of services to the food giant.

Images Credit: Kellogg’s, Mindtree, ComputerWeekly

  • Digital-Marketing


  • There is 1 comment


    • 3 years ago

      Shital Kalamkar   /   Reply

      Kellogg’s is a world known famous cereal brand. Company has already big customer base from all over the world.But one has to think one step ahead to stay in market and that reflects in kellogg’s decision. With the help of digital marketing and Mindtree team company is ready to build long lasting relationship with customers.

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