News about the wonders of SEO (Search Engine Optimization) is swarming over the internet this days. Almost every business has realized the power of SEO (Search Engine Optimization). Isn’t it amazing when you can see your business growth rising at more than twice of your previous record? All those who have successfully implemented the SEO (Search Engine Optimization) to boost up their business have witness such amazing growth in less than one year of implementing the changes.
In today’s world anyone who has access to the internet, converts to be the slave of search engines. One who knows how search engines work, those remain as the master of all. It is because the one who knows how a search engine works, can literally draw the path for people seeks their help to ultimately reach to their website. SEO (Search Engine Optimization) is the tool by which you draw that path for your customers to walk towards your webpages.
This beautiful power of SEO (Search Engine Optimization) is leveraged by Gawker Media to reap the benefits of it. They took help of Neil Patel’s Digital Marketing expertise to unlock the secrets of On-Page Optimization and surprisingly they witnessed 5 million visitors in just 3 months. Let’s walk through the steps that were taken to achieve that huge number of visitors.
Problem Faced by Gawker Media
When we take an offline look at the growth of Gawker Media, they are rising at a fast pace. Gawker Media is well recognized by their customer’s. They have quite a market share, and a well-recognized brand but problem arises when we look at their website. The popularity they have is not reflected by the analytics report of their website. A well-recognized brand like Gawker Media should have a huge organic traffic but it wasn’t so. They were unable to draw a path for people to reach them through search engines. Soon they realized, that they were losing significant number of potential customers that could have reached them through online channels. Gawker Media looked out for professional help to look into this matter. They asked for the Digital Marketing Expertise of Neil Patel to help them in leveraging SEO (Search Engine Optimization) to increase their traffic. They had a problem with On-Page Optimization which they couldn’t figure out. Neil Patel with his years of experience planned a number of strategy to get amazing results.
Strategy Used For Gawker Media On-Page Optimization
Neil Patel made use of 5 different techniques to help Gawker Media in improving their On-Page Optimization. The started showing positive results right from 3 months onwards when they witnessed a 5 million visitors.
Strategy 1
Implementation of Best On-page Optimization Practices
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Use of New Sitemaps
Sitemaps functions just like a map. When we need to find a location, use of map is the best way to get the route to reach our destination. Just as the map summarizes the path to all the places in a location, sitemaps in a website gives an overview of the path to all the pages in a website. Crawlers make use of sitemaps to find all the pages in the website.
The sitemaps of Gawker Media were of old version and wasn’t up to the recent standards of Google search engine. So Neil Patel helped them to make new sitemaps.
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Redesigning the Keywords for Title Tags
Neil Patel looked into the keywords of Title Tags and started flushing out all those which were branded keywords. This helped the web contents to gain uniqueness, which as a result minimized the risk of being marked as duplicate pages.
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Page Management Practices
It is very important to look after the flow of Google Crawlers. In case the flow is broken, it will adversely affect the indexing of the pages. So, the best page management practices were implemented to keep up the flow of Google Crawlers.
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Keyword-rich Headings
Neil Patel also made use of keyword-rich headings for each pages of Gawker website. Headings makes it easier to skim through the pages by the crawlers. They made best use of the keyword rich headings in On-page Optimization.
Strategy 2
Updated Headline Needed
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Building Internal Links
Instead of linking different pages with a single link in the webpages, Neil Patel linked all the pages by using internal links. He linked individual posts with other blog post to create a better flow of contents.
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Identifying Opportunities
All the code related opportunities in blog posts are explored. Neil Patel implemented additional changes in the pages and anchored links of Gawker Media to improve the flow.
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Training Writer’s
The company writers are given training in order to improve the quality of contents. The contents and external links are put in such a way that they blog can get maximum number of visitors.
Strategy 3
Reduce Instances of Duplicate Content Filtering
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Developing Keyword-rich Meta Descriptions
Meta descriptions are the first thing that visitors notice before clicking on to any result of SERP (Search Engine Result Pages). The way one write it matters a lot to drive someone to click on the link. This why the keyword-rich Meta descriptions are used.
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Marking Unimportant Links with “No Follow”
All those unimportant sites were marked by adding “No Follow” in their tags. This helped search engine to recognize which pages are to be ranked.
Strategy 4
Use of Image Results to Boost Search Results
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ALT Tags for Image
The images are normally just put up without considering their use in SEO (Search Engine Optimization). But Neil Patel took care of that end by using ALT Tags in the images used in Gawker media. This ALT tags gave a better description of the pages. Now, it’s not just the heading that gave a leverage in SEO (Search Engine Optimization) but also the images.
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Additional Image Optimization
Along with the ALT tags, image title and the descriptions were also changed by using the most searched keywords. This ensured that the images are aligned with the SEO (Search Engine Optimization).
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Better Image Compression
Sometimes trouble in image compression results in skipping of pages by the Google crawler. So the loading of images were improved by using better image compression format.
Strategy 5
Improvement in Site Loading Time For better SEO (Search Engine Optimization)
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Enabling Proper Caching
Use of proper caching technique helps in decreasing loading time. Cache makes the often surfed and loaded pages to be stored in the user’s storage units of the computer. This makes it easier for loading when they log on to the same site again.
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Removing Inefficiencies
All those JavaScript related troubles and other coding related problems were addressed and fixed. Better and efficient use of coding was done and all those least used and trouble creating scripts were erased.
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Cleaning Up of HTML/CSS
It order to increase the loading time of the website pages the HTML and CSS codes were optimized. This also improved the viewer of pages.
Outcomes
After all the strategies given by Neil Patel were implemented, Gawker Media saw amazing change in the number of visitors. They got 5 million extra visitors within just 3 months via organic search. The growth was incredible. They had 11% more page views than the previous month. A 24% growth in search traffic was a huge success for Gawker Media.
Learnings
Getting 5 million visitors is not an impossible task when you are implementing SEO (Search Engine Optimization) technique for your website. The On-page optimization strategy that Neil Patel used made it possible for Gawker Media to achieve such a feat. All these five strategies can also be helpful for your website, in case you are stuck with less number of visitors.
Image Credits: websitemonster.net, huffpost.com
