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5 Ways to Optimize Adobe Muse Sites for Search Engines

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Here are few of the missing links of the small but often most critical factors in building and launching a successful website – SEO made with Adobe Muse. Day by day there is an increasing number of great websites made with Adobe Muse. Below are a few essential tasks for print designers new to the web do in order to help search engines understand the structure of their website and identify keywords that could better the SEO of the website. The Adobe Muse workspace includes many helpful features you can use to perform site optimization to increase discoverability and route traffic to your web pages.

Whenever we are creating or designing the website we need to make sure we are designing the site for two kinds of visitors: Real Human & Search Engine.

  • Focus on Real Human Visitor (As per the guidelines from Google)

Understanding how search engines index sites w.r.t Adobe Muse

Search engines often perform full-text indexing, which means that they parse the entire text content on the page. The text that is placed in header tags (h1, h2, h3, etc.) is deemed especially important because headers generally summarize the information being displayed. Text formatting indicates the importance of the header text at each level to search engines. Defining styles to use paragraph tags and applying them to header text enables you to create well-formed HTML code—which search engine crawlers find especially easy to navigate.

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How search engine finds you (Crawling)?

  1. Meta Keywords Attribute – A series of keywords you deem relevant to the page in question.Within every Muse website, designers have the ability to input specific metadata that is unique to each page on the site.  On a specific page of your Muse site, click PAGE > PAGE PROPERTIES > METADATA
  2. Here is a short video of enhancing the keywords research to optimize SEO in Adobe Muse.

Learn how to use keywords, tagging, web fonts and sitemap generation to optimize your Muse website to improve your ranking with search engines.

  1. Description: include a brief description of what your site is all about.  Try and use keywords that are relevant to your site’s content, and be sure to keep this description brief. Click in the Description field to enter terms that are likely matches for the site’s content. For example, if you are designing a page about rescue dogs, you could type a short page description: Rescue a dog and find your best friend. We are the largest Labrador retriever dog rescue organization in Northern California, dedicated to finding caring homes for loving dogs.
  2. Title TagWhen editing the page title settings, be sure to uncheck “same as page name”.   The page name is what Adobe Muse will call your page within its site plan, as well as on the navigation bar. The page title, however, is what search engines will read, and what will display on the top of your browser’s window.  Your page title should briefly describe the content of the page – users want information fast when browsing the web, so don’t try and make them read any more than they have to.This is the text you’ll see at the top of your browser. Search engines view this text as the “title” of your page.Create and style a new block of text, that contains your section heading (e.g. ABOUT US). Highlight the text, and create a new paragraph style for the text.  Give it a name such as “Heading 1” Within the style options dialog box, select the drop-down menu titled “Paragraph Tag” and choose an appropriate heading style to map it to.  In this example, we should pick Headline 1 (h1)
  3. When placing images in Muse, you need to go one step further and assign a title and brief description of each image within the website. After placing an image, right-click (control-click) and select “Add Title”.  This brings up the image properties dialogue box, where you can provide some brief information about what the image is about.Enter the title for the image in the Title field of the Image Properties dialog box. For example, if the image was the Adobe logo, you could type Adobe Systems, Inc.

    Alt Text and Image Titles:

    This is a straightforward description of the image.  It should follow the same guidelines as other titles – keep it brief, concise and accurate.  Most browsers will reveal this text if you hover over an image with your cursor.

  4. Alt Text: the alt text is intended to help users who may not be able to see the image to understand what it is all about (perhaps due to a visual impairment).  While it’s not as essential as the headline tags or metadata, Google does crawl alt text and you should try and include it where possible.
  5. FONTS When it comes to Search Engine Optimization it’s best to use web fonts or web safe fonts.For more information on Font options available in Muse, visit

Setting tool tips for linked images and text for optimizing SEO

One can create tooltips that display whenever a cursor hovers over a link. These tooltips display on both images and text that has a hyperlink. Tooltips are helpful for visitors because they can get more information about the linked content before actually clicking the link to view it. Tooltips are also ideal because they provide search engines with a description of the content that is referenced from a site.

 A fair comprehension of the sitemap.xml file that is generated when you export or upload a site in Adobe Muse.

When one exports his/her site or upload your Adobe Muse site to a third-party host provider using the Upload to FTP Host dialog box, Adobe Muse generates a file named sitemap.xml that contains a list of all the site pages and assets. This file helps search engines index your site content more easily.

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If one hosts sites on the integrated Adobe host servers, the domain name you add to a site is automatically added to the internal server index and no other action is required.

For enhancing the search engine optimization of your site, the site maps lists images with an <image:image> tag. The captions for the images are listed with an <image:caption> tag.  With the exception of .png files, the sitemaps also include images that are rotated and images with effects.

If you upload images with the same filename but different alt text, the images are listed separately with an <image:caption> tag. The caption includes the respective alt text.

Photo Credits: muse-themes.com/blogs & helpx.adobe.com/muse

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