Attend FREE Webinar on Digital Marketing for Career & Business Growth Register Now

Digital Marketing & Data Analytics Blog

Digital Marketing & Data Analytics Case Studies, WhyTos, HowTos, Interviews, News, Events, Jobs and more...

How To Build Successful SEM Stratgey

     -     7th February, 2018   -     HowTo, Search Engine Marketing (SEM)   -     1 Comment   -    , , ,

The two dominant players in digital marketing are SEO and SEM. Having a well-defined SEO and SEM strategy is a necessity for every business. Search Engine Marketing (SEM) is the best source for businesses to get quick results and boost business. But the competition on this platform has hit the peak and advertisers are putting […]

Read More →

An Introduction To Text Analysis In Python

     -     7th February, 2018   -     Data Analytics   -     0 Comments   -    , , , , , ,

Introduction In this data-intensive world every day, a lot of data is generated involving almost all businesses and processes. It becomes necessary to take the data into account and channelize to generate competitive edge thereby solving business problems efficiently. In the pursuit to solve business problems effectively using data lot of important factors play a […]

Read More →

Google’s Cloud AutoML Vision: Train Machine Learning Models Without Coding

     -     7th February, 2018   -     Data Analytics   -     0 Comments   -    , , , , , ,

Even with consistent data and Machine Learning Engineers on the go, using primary techniques to build the reliable and appropriate training model for your dataset is very laborious. With a comparatively few number of skilled individuals that can fill those jobs, demand for Artificial Intelligence or Machine Learning experts is more than ever right now. […]

Read More →

Top 10 Python Libraries for Data Science in 2018

I suppose all of us listen to new songs on the web and forget them in the long run. We might at the best remember the genre or the tune when we hear it after a long time. What if you had something that saves your browser history and lets you create a spreadsheet of […]

Read More →

30 Social Media Do’s and Don’ts | Learn Social Media Marketing Etiquette

In today’s time, when Social Media is omnipresent, effective presence on Social Networks can easily turn out to be highly productive. From advertising to lead generation to conversions, businesses can easily multifold their returns via Social Channels, and in the same very manner, candidates can impress hiring managers, and get the best-suited jobs. As per […]

Read More →

5 Types of Digital Marketing: Which one is Right for Your Business?

In today’s time, we frequently hear the term Digital Marketing and we all think that we kind of know what actually it is. This thinking sometimes limits the scope and opportunity that the complete Digital Marketing landscape can actually offer, and that is why, when it comes to nailing it down, we either turn dumbfounded […]

Read More →

Microsoft Power BI Desktop

Power BI is used to connect to data, form it, model it, and build reports and visualization to help uncover insights. BI is simply the process of collecting data, analyzing the data and finally visualizing the data so you turn data into information. The great thing is that for this purpose multiple tools are available in […]

Read More →

K Means Clustering And Its Application In Python

     -     2nd February, 2018   -     Data Analytics   -     0 Comments   -    , , , ,

K means clustering algorithm K means clustering is an unsupervised machine learning algorithm. An unsupervised learning algorithm is applied on unlabeled data(data without defined categories or groups). The purpose of this algorithm is to find clusters(groups) in the data with the number of clusters being equal to K. The K means clustering works by randomly […]

Read More →

15 Useful Excel Functions for a Data Analyst

The primary job of a data analyst is to make sense out of raw data. Excel has a number of tools to help with this. In this post, we will focus on useful functions towards this purpose. These functions are categorised into different sections like statistical, logical, financial, etc. We will look at a few […]

Read More →

HDFS And YARN Explained!

     -     2nd February, 2018   -     Big Data, Data Analytics   -     0 Comments   -    , , , , ,

Data is surely going to stay with us till the next big bang happens, and not only staying but growing exponentially. Storing and processing that data to help grow humanity is really crucial and important. Hadoop provides a solution to our questions about enormous amount of data by its ability to store and analyze huge […]

Read More →