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PR Mantra Made Impact On Social Media Platform Twitter

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Can Twitter actually help business to grow or it is waste of time ?

This is the question which some people have in their mind including me.

So i start searching on it and after a while i plan to do some research so i created my twitter account and follow some business tycoons and my role models.

At first I just didn’t get it. However, after a short while I was shocked at the level of access to high profile individuals I was able to achieve and some startups have gain so much popularity in small time with this platform.

This article is all about twitter and by Promptness and relevance one can make a positive impact of their business on customers.

What Is Twitter?

Twitter is a free social networking micro blogging service that allows registered members to broadcast short posts called tweets. Twitter members can broadcast tweets and follow other users tweets by using multiple platforms and devices.

Tweets,which may include hyperlinks, are limited to 140 characters,due to the constraints of twitter’s Short Message Service(SMS) delivery system.

twitter-bird-pic

Image Source :- Technmarketing.com

Things to Do on Twitter :-

Microblogging :- This one is one of the best use of twitter.It’s easy to make a quick tweet telling the world what you are doing ,how good your morning coffee tastes or how bad your lunch went and it is a great way for friends and family even those halfway across the world to keep connected to your daily life.

Keeping up with the news :- From newspaper to magazines to tv stations and cable news ,it seems everyone is adopting twitter as the coolest thing. The coolest part is that it makes Twitter a great way to keep track of news.

Keep up with your favorite team :- Twitter’s search feature can be a great way to keep track trends or keep up with a particular subject. And if you are a fan of sports,it can be a great way to really connect with the team

Want to know reviews for a movie or some gadgets :- Twitter is a great way to know people feedback for a particular product or movie. So you don’t have to waste your precious money and time.

Why Famous personalities use twitter?

The use of Twitter by celebrities and politicians has become an important factor both for Twitter itself and for the celebrity users. As with many other social networking WWW sites, the postings and pictures by celebrity users attracts people to the site, which increases opportunity for advertising. To this end, Twitter has provided two facilities to its high profile users.

The first is the verified account. Introduced in June 2009, the verified account system provides Twitter readers with a means to distinguish genuine account holders from impostors.

Secondly, Twitter attempts to work with celebrity and media public relations staff to encourage them to make use of Twitter in their advertising and publicity campaigns, encouraging them to use Twitter in their promotional campaigns, and providing support and analysis services to determine what worked, what created “buzz”, and what did not.

Twitter is used by politicians including US president Barack Obama, Indian Prime minister Narendra Modi cabinet members in Chile, and politicians in Germany and Japan.

Obama is the most followed politician. Indian Prime minister Narendra Modi comes second with 15 million followers.

As of May 2015, Twitter has more than 500 million users, out of which more than 302 million are active users.

if you are an entrepreneur trying hard to make your mark through this platform. Two Things i.e. promptness and relevance, which I call the PR mantra is necessary to be successful on Twitter.

Few suggestions for different ways your business could get value from Twitter:

  • Listen and learn.
    Find out what’s going on in your industry and what your customers are interested in. Use Twitter search to listen to the relevant conversations that are happening and jump in where you can add value.
  • Drive awareness.
    Raise the profile of your business and increase the impact of your marketing by using Twitter to regularly communicate with your followers. Extend your reach even further with Twitter Ads.
  • Provide customer service.
    73% of SMB Twitter users said Twitter provides them with a quick way to reply to customer service issues.* Use it to quickly and easily respond to support queries and to develop a good reputation for your business and strong relationships with customers.
  • Connect with influencers.
    Twitter breaks down the barriers and enables you to connect with anyone. It’s a great way of joining or even starting discussions with influencers and industry experts to raise the profile of your business and build valuable connections.

Also this is the time of digitization a brand has to be quick and alert.Ever single feedback of customer matters a lot.It take a lot of time to build a brand image but if this platform is not properly handled and user query or issue is not resolved quickly this hard-earned image got down in seconds.

Today it is an era of real-time media. So brands, -“Be Prompt & Relevant”, to build your PR in an effective manner with judicious use of social media platforms.

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