Attend FREE Webinar on Digital Marketing for Career & Business Growth Register Now

Digital Marketing Blog

Digital Marketing Case Studies, WhyTos, HowTos, Interviews, News, Events, Jobs and more...

Promote Your Blogs On Pinterest

Rate this post

pinterestlogoPinterest was founded by Paul Sciarra, Evan Sharp, and Ben Silverman in March 2010 and managed by Cold Brew Labs and funded by a small group of entrepreneurs and investors. It currently has over 300 employees. The web and mobile applications company , which operates an eponymous photo sharing website has now become a social media marketing tool for businesses.

The usage of Picture Based Websites and social networking platforms like PinterestInstagramTumblr, Facebook has been increasing at a remarkable rate. people believe what they see, and therefore this led to increase in usage of visuals in marketing.

Pinterest has an undeniable power to market your business on social media. Social mouths compares Pinterest with a pinball which bounces around and adds repins, likes as well as blog traffic wherever it goes. Twitter, Facebook and google+ comparatively have shorter validity of their tweets, posts respectively. They tend to be found less viable by the followers unlike the viral nature of Pinterest where the chances person to repin are flexible from one day to a week or a month or sometimes even after years.

While writing blog posts, driving more traffic is very crucial in order to generate a good ROI (return on investment). People prefer to read articles which fulfil their interests. Pinterest has been a medium where people can get to read the articles related to their interests and choices.

Create eye-catching visual images.

Pinterest is all about images. The aim is to attract viewers to click and visit your blog whenever they see the image. So one should see to it that the post is appealing as well as interesting and should attract people.

The pictures or graphics should be catchy with fonts that are easy to read, you can add large title or heading to it. Watermark with business name would help you with getting more reach whenever viewers would save and share the picture in other social media platforms.

bb6ec8dcea15643283afe386156af82e704233411

Via: totalfratmove

In order to edit the photos, there are various tools like canva, PicMonkey, iPiccy, visme etc that can be used.

Add relevant keywords

Pinterest finds content using keywords. Blog descriptions should be such that they are found by the search engines. Same applies to Pinterest!

Pin descriptions works best when they are inspiring and there are chances to be found in smart feed. The content should be relevant to the blog. Sometimes because of irrelevance of Pinterest to blog, viewers gets disheartened as the content was not what they were expecting or what we promised to.

pinterest-smx-keyword-1920-800x450

Via: searchengineland

Unlike Twitter or Instagram, using hashtags here are futile also are not supported. So it is better not to waste time on hashtags. The Pinterest board should have a description and category which helps viewers search for it easily.

Promote by repinning

There are two options either select a board that fits the best or one with most followers or repins and pin your post’s image or Create a board. Make sure it is linked back to your blog post.

Every pin on Pinterest comes with its own URL. Once you’ve pinned the articles of your blog, copy the URL of your pin. This URL will also help to cross-post on Facebook.

Now coming back to repinning, once the pin is repinned by any of your viewers, their Pinterest followers will see it and there are chances that they may repin it as well.  This would lead to attracting a lot of traffic to your blog. The visitors would now read your content, and sign up for your email list or buy a product you’re selling.

FAQ-How-to-Repin

Via: blancnotes

Add Pin-it button to your blog

Adding Pinterest’s pin-it button to your blog makes it easy for people to share the content to Pinterest. There are  Pinterest website provides various instructions and aid for different styles of Pin-it buttons for your blog.

Cross-promote your blog as well as pin on Facebook and other social media.

Cross-posting the Pinterest presence by adding links of your Pinterest pins on Facebook, Google+, Tumblr, and LinkedIn, Twitter etc. This would not only create a call for action but also make your Facebook followers aware about your existence on pinterest.

293

Via: sharetoworld

8 Tips and tricks to boost your Pinterest traffic:

1.) Create Your Original but unique Content for Pinterest.

2.) Focus more on trending topics.

3.) Build your solid Pinterest presence.

4.) Pin More Tutorials and Teasers.

5.) Keep it fresh!

6.) Be active on Pinterest, it helps your pins in the smart feed and keeps your Pinterest presence relevant.

7.) Include “call to actions” in your captions.

8.) Host a Contest on Pinterest.

9.) Stick to one topic per board. Else you might lose your board followers quickly by sharing irrelevant pins to your boards.

10.) Time your pins to go out at regular intervals. Do not share everything at once. You may track it with help of Curalate.

Happy pinning!

  • social-media-training

  • Your Comment

    Your email address will not be published.




    [35000+ People already benefited]
    [35000+ People already benefited]
    [gravityform id="27" name="Optin Mobile" title="false" ajax="true" description="false" field_values="productid=da101&furthercom=optinMobile"]
    • This field is for validation purposes and should be left unchanged.
    [35000+ People already benefited]
    [35000+ People already benefited]
    [gravityform id="152" name="Optin Mobile" title="false" ajax="true" description="false" field_values="productid=dm101&furthercom=optinMobile"]
    • This field is for validation purposes and should be left unchanged.
    [35000+ People already benefited]
    [35000+ People already benefited]
    [gravityform id="152" name="Optin Mobile" title="false" ajax="true" description="false" field_values="productid=dm101&furthercom=optinMobileCTA"]
    • This field is for validation purposes and should be left unchanged.
    [35000+ People already benefited]
    [35000+ People already benefited]
    [gravityform id="152" name="Contact Me" title="false" description="false" field_values="productid=dm101&furthercom=optinCTA"]
    • This field is for validation purposes and should be left unchanged.