It’s an advertiser’s dream to find a marketplace that is affordable, has a large interactive audience and it lets the advertiser invest in target marketing.
If you are a marketer specifically a marketer on a budget then a platform such as Quora Ads would prove to be one of the most effective platforms for marketing. Why Quora Ads could be the opportunity for growth you were looking for?
Quora is one of the leading community engagement platforms with a high quality highly interactive audience and when you advertise on Quora because of its real and interactive large audience you’re guaranteed conversion.
Moreover, Third-party advertisement has become an essential part of digital marketing.
Quora is known for community engagement and for providing answers to different questions.
In addition to being a great place for finding answers, Quora has recently introduced Quora Ads.
Although Quora advertising is not very popular yet ever since its launch in April 2016 known companies such as Mulesoft and Shopify have invested in advertising on Quora.
What is Quora?
Quora is a place to gain and share knowledge. It’s a platform to ask questions and connect with people who contribute unique insights and quality answers. This empowers people to learn from each other and to better understand the world.
Quora is a publicly accessible Q and A community that relies on upvotes and contributions from the general public to deliver thoughtful answers to interested seekers. If you compare it to Jeopardy, Reddit, or Wikipedia’s Cerberus, Quora resembles a mix of all three. It’s also more authoritative than Yahoo Answers.
What are Quora Ads
Quora Ads are Quora’s native advertising platform that helps you promote your business to Quora’s highly engaged audience. Quora Ads are targeted and interactive, and they appear in the Quora feed alongside organic content.
If you’re looking to promote your business on Quora, Quora Ads is the way to go. Quora Ads are native ads that blend in with Quora’s content feed. They are targeted and interactive, and they appear alongside organic Quora content.
Background
Quora’s main domain is self-serving questions and answers and the provision of information.
For example, people visit Quora to search for information on companies, products, competitors, and industries.
The information pool on Quora could vary from healthcare to academic help, to mundane topics, and to topics on business.
Since it’s a broad platform any information can be easily found on Quora.
Quora initially launched itself as a self-serving ad platform to the public and the benefits of advertising on Quora are visible from its net income of $85 million in just around a month.
The valuation of the ad platform was $1.8 billion, reaching unicorn status in just a month.
Why advertise on Quora?
There are a few key reasons to advertise on Quora:
- Quora has a highly engaged audience that is actively seeking out information.
- Quora Ads are targeted and interactive, so you can reach your target audience with precision.
- Quora Ads blend in with organic content, so they are less intrusive than other forms of advertising.
The Quora Ads Manager
Quora ads manager is a tool that Quora provides to help you manage your Quora Ads campaigns. Quora ads manager is a web-based tool that allows you to create, manage, and track your Quora Ads campaigns.
Creating Quora Ads is easy with Quora’s Ads Manager. To get started, log in to your Quora account and navigate to the Quora Ads Manager. From there, you’ll be able to create a new ad campaign.
Once you’re in the Quora Ads Manager, you’ll need to select your objectives, set your budget, and choose your target audience. For more tips on creating effective Quora Ads, check out our complete guide to Quora marketing.
How To Set Up Your First Quora Ad Campaign
Quora Ads are Quora’s native advertising platform that helps you promote your business to Quora’s highly engaged audience. Quora Ads are targeted and interactive, and they appear in the Quora feed alongside organic content.
If you’re looking to promote your business on Quora, Quora Ads is the way to go. Quora Ads are native ads that blend in with Quora’s content feed. They are targeted and interactive, and they appear alongside organic Quora content.
To get started, log in to your Quora account and navigate to the Quora Ads Manager. From there, you’ll be able to create a new ad campaign.
Once you’re in the Quora Ads Manager, you’ll need to select your objectives, set your budget, and choose your target audience.
Types of Quora Ads
There are three types of Quora Ads:
- Website Click: These ads send users to your website when they click on your ad.
- Website Visit: These ads send users to your website when they view your ad.
- App Install: These ads prompt users to install your mobile app.
Quora also offers a few different formats for Quora Ads, including:
Single Image: A single image ad that uses Quora’s recommended image size of 600×315 pixels.
Carousel: A carousel ad that allows you to showcase up to five images.
Video: A video ad that uses Quora’s recommended video format of .mp4 or .mov files with a maximum file size of 100MB.
How to Advertise on Quora?
Before talking about the benefits of advertising on Quora we will provide you with a step-by-step guide on how to advertise on Quora and use Quora Marketing.
1. Create an Account
The first step to advertising on Quora is to make a Quora account. Once you have created your account you will get access to Quora Ads Manager and start posting your ads. You can create an account on Quora within a few minutes and start posting ads.
2. Create your Ad
The second step towards advertising on Quora is to create your ad. You will need to choose your headline/tagline, write a description text, add your landing page URL, and call to action, and the content of your ad.
It is recommended to create and target your ad on the basis of topic, location, and platform and then post it.
In order to create an ad on Quora you can choose from two options, you can either import a pre-created ad or you can create a new ad.
If you are creating a new advertisement on Quora then as depicted in the picture below you will need to add an Ad name, your business name, the headline of the advertisement, the description of your Quora Ad, your landing page URL, your display URL, and a call to action.
Once you have created an Ad, you can preview it from the option of preview ad, and then edit it as per your requirements.
3. Select your Target Audience
One of the biggest benefits of using Quora is that you can select your target audience on the basis of locations, topics, platforms, and devices i.e. mobile users or laptop users, and you can exclude locations and advertise without a location.
Setting the filters for the targeted audience is extremely easy and is depicted in the picture below:
- In order to set targeted ads, you need to choose select targeting option.
- You can either import from an existing ad set or you can create a new ad set.
- If you want to create a new ad set, you will need to add tags in the form of topics, and locations, choose platforms, and then exclude locations and questions if you want to.
Once you have added your topic Quora will also give you suggestions on different topics you can choose from, you can choose from the list of existing categories available on Quora ads and start your campaign.
4. Budgeting & Launch
Quora Ads run on the basis of a CPC model powered by a real-time auction. So, before advertising, you should set your budget and choose your CPC bid according to your budget and then launch your campaign.
Once you have created a campaign, you will need to name your campaign then set a budget, and then add a Quora conversion pixel to your website. It is important to configure your conversion pixel to your website so that you can view your performance.
You can then set your campaign to be posted immediately or you can select a start and end date of your campaign. You can set a maximum budget daily according to your preference or even choose a full campaign budget, as depicted in the picture below.
5. Measure your Performance
Once you have launched your campaign then you can measure your performance with the conversion metrics. You will have the tool reporting available using which you can measure the performance of your ad and your conversion rate.
You can measure your performance in Quora Ads through the conversion pixel. It is important to configure the Quora conversion pixel with your website to measure performance. You can choose to add the conversion pixel to your website as follows:
- As depicted in the picture below you will need to go to ads manager and then choose the conversion pixel option.
- Once you have chosen the conversion pixel choose the option of installing the pixel. As depicted in the picture you will need to add tags to your website pages where conversion occurs. If you have separate conversion events pages you can add the tags and links separately but Quora ads do not give the option of measuring the performance separately. So, you will only be able to see overall performance.
You can check your performance within 15 minutes of installation and the referral links are updated every 5 minutes. You can view the URLs in the recent pixel views and if there are no URLs your Quora pixel might not be installed correctly.
In that case, contact technical support to measure your Quora Ad performance.
6. Pay for the Results
The best part of your ad campaign is that you only pay for what you get. It’s a pay-per-click-based model so you only pay when someone clicks on your ad.
Therefore, even if you are on a limited budget you can pay on the basis of your performance and as per your needs.
Since it’s a cost-per-click model, you can choose a bid per Quora ad. You can start your bid from $0.04 for Mobile and $0.1 for desktop.
The picture below shows the bid you can put per ad. You can either start your bid yourself or you can choose the bid Quora suggests to you. Generally to start most companies start with a $1 bid.
7. Quora Advertising
In terms of Quora advertising although both large and small-scale companies are using quora for advertising it’s not very popular yet.
However, advertising on quora is extremely beneficial and easy since nonintrusive ads can be created and published on Quora directly from mobile apps.
Therefore, Quora advertising can be simply defined as easy and simple advertising which can be both text-based and picture-based ads.
8. Benefits of Quora Advertising
In terms of advertising, the most beneficial advertising is targeted advertising, and Quora can be a leading platform for providing targeted advertising.
As an advertiser, you can advertise on any topic ranging from science to politics to finance.
In addition, demographic-based advertising can also be done on Quora. If you are wondering how you can benefit from Quora advertising please read below:
9. It’s all about Numbers
The basic rule of advertising is to reach as many people as possible. When you advertise on Quora you have a large and diverse pool of people visiting Quora.
According to recent statistics, Quora has more than 200 million unique monthly visitors.
Therefore based on its diverse and large audience you have a large pool of people to advertise it to all in one place. The picture below shows the overview of the quora.com domain.
The number of organic searches on Quora is more than 3.4 million and there are more than 25.5 million backlinks posted on Quora.
The statistics show that Quora is a highly interactive website and advertising on Quora would definitely be beneficial.
10. Targeted Advertising
Advertising on platforms with a large audience is beneficial but not as beneficial as advertising to the right people. Quora has a diverse pool of audience that visits different sections according to their niche.
So, when advertising on Quora you can actually opt for targeted advertising. For example, if your advertisements are for science-related products you can browse for the science section and advertise there.
Quora Ads’ option of targeted advertisement is great for people who are looking for an engaged and active audience to market their products and service to.
11. Engaged Audience
One of the biggest benefits of Quora advertising is that you will be advertising to a targeted and engaged audience. Moreover, users on Quora create their profiles with their real identities and Quora has a strict moderation policy.
The strict moderation policies ensure that your posts and ads show up alongside high-quality content only.
Research on Quora Ads and user experience shows that focus on ad content is very critical for Quora which means you can modify your content on the basis of the audience you want it to be marketed to and the audience is very likely to interact with the content.
12. Easy-to-Measure Results
Quora advertising is based on the idea of increasing return on investment. Therefore, the quora ad platform has standardized metrics that can be used to track conversions.
Return on investment on Quora can be measured using their ads manager feature which enables users to track conversions through conversion pixels. Moreover, the conversions can also be measured by integrating the conversion pixel with measurement partners.
Quora advertising has been simplified unlike other platforms which offer a lot of metrics, Quora is very simple and convenient to use. However, there is only one con of using Quora ads which is its limited performance metric.
You can only use one performance metric to measure your performance and if you have multiple pages for measuring performance you cannot track their performance separately. However, the platform has just been launched recently and companies advertising on Quora such as Shopify have seen massive success.
Moreover, it doesn’t matter if you are a small business or a large business Quora advertising is a marketplace for all sorts of businesses and can enable you to target high-quality traffic for any topic and location.
Pros And Cons of Quora Ads
| Pros of Quora Ads | Cons of Quora Ads |
|---|---|
| Quora is a Q&A platform that relies on upvotes and contributions from the general public to deliver thoughtful answers to interested seekers. | Quora ads can be expensive. The cost per click (CPC) for Quora Ads can range from $0.25 to $2.00, or more depending on your target audience and objectives. |
| Quora Ads are Quora’s native advertising platform that helps you promote your business to Quora’s highly engaged audience. | Quora ads are not available in all countries. Quora Ads are currently available in the United States, Canada, Australia, and New Zealand. |
| Quora Ads are targeted and interactive, and they appear in the Quora feed alongside organic content. | Quora ads require a minimum spend of $10 per day. |
10 Tips to Optimize your Quora Advertising Campaign
Here are a few tips to help you optimize your Quora advertising campaigns:
1. Define your objectives.
Quora offers three different objectives for Quora Ads: website clicks, website visits, and app installs. Choose the objective that best aligns with your goals.
2. Quora Ads Pricing.
Quora requires a minimum spend of $10 per day on Quora Ads. Set a budget that you’re comfortable with and that will allow you to reach your target audience.
3. Target your audience.
Quora allows you to target your audience by location, interests, and demographics. Use these targeting options to reach your ideal customer.
4. Use Quora’s recommended image size.
Quora recommends using images that are 600×315 pixels for Quora Ads. Use Quora’s recommended image size to ensure your ad looks its best.
5. Use Quora’s recommended video format.
Quora recommends using .mp4 or .mov files for Quora Ads videos. Make sure to use Quora’s recommended video format to avoid any issues with your ad.
6. Write a compelling headline.
Your headline is one of the most important elements of your Quora Ad. Write a headline that is clear and concise, and that will grab the attention of your target audience.
7. Use relevant images.
The images you use in your Quora Ad should be relevant to your product or service. Choose images that will resonate with your target audience and that will help to promote your business.
8. Use a call-to-action.
Your Quora Ad should include a call-to-action (CTA) that encourages users to take action. Use an effective CTA that aligns with your objectives to encourage users to click on your ad.
9. Test, test, test.
As with any advertising campaign, it’s important to test, test, and test again. Try different targeting options, images, videos, and CTAs to see what works best for your business.
10. Monitor your results.
Monitor your Quora Ads campaigns regularly to see how they are performing. Keep an eye on your metrics and adjust your campaigns as needed to ensure you are achieving your desired results.
Conclusion!
Quora Ads can be an effective way to reach your target audience and promote your business.
However, like any form of advertising, there are some things to keep in mind.
Quora Ads can be expensive, so make sure you have a solid budget in place.
In addition, Quora Ads are not available in all countries, so be sure to check availability before you get started.
Quora Ads can be a great way to reach new customers and grow your business, but be sure to do your research before you get started.
Thanks for reading!
FAQs
1. How much does Quora Ads cost?
The cost per click (CPC) for Quora Ads can range from $0.25 to $2.00, or more depending on your target audience and objectives. Quora also requires a minimum spend of $10 per day.
2. Where are Quora Ads available?
Quora Ads are currently available in the United States, Canada, Australia, and New Zealand. Quora plans to roll out Quora Ads to additional countries in the future.
3. How Quora Ads Can Help Grow Your Business?
If you’re looking to promote your business on Quora, Quora Ads is the way to go. Quora Ads are native ads that blend in with Quora’s content feed. They are targeted and interactive, and they appear alongside organic Quora content.
Although Quora has been around for around 7 years it was not offering any option of monetizing through advertising. However, the recent launch of the Quora advertising platform has been a great advertising initiative from Quora.
When compared with advertisements on other platforms such as Facebook Quora advertising can be more targeted than on Facebook.
Since users are registered or active in different categories and you can target them according to the content category. The launch of Quora advertising is a huge success for Quora as well as they no longer have to hire manpower for targeted advertising. Since it’s a self-serving platform businesses will advertise for themselves.
4. Are Quora Ads worth it?
Quora Ads provide a level of niche targeting that most other ad platforms can’t deliver. Once you are confident that you have your audience on this platform, understanding or learning their mindset is key.
5. Are Quora Ads free?
Signing up for Quora ads is free. You only pay when someone clicks on your ad. You control how much you spend and you can adjust spending based on your needs.
6. How do I get ads on Quora?
You would need a Quora profile and Ads Manager account to run ads on Quora.
Following are the steps to create an Advertising Account
- Go to Quora Ads Login.
- Find and click your profile icon at the top right of the home page.
- Click “Create Ad” from the dropdown menu.
- Enter the business information that you would like to utilize to advertise.
Thanks for Such a detailed and well researched post on Quora Ads.