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Recover From Penguin Algorithm In 6 Easy Ways

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We all love Google! Well, most the SEO experts and marketers might agree with this except the times when Google rolls out a new algorithm or an update. There is no doubt that most of us have been struggling with Google’s Penguin Updates, trying to cope up with it. Launched back in April 2012, Google rolls out updates in order to get better with time. Every time the search engine giant rolls updates its algorithm, we judge it from all the forum discussions and comment sections.

Penguin: What was it?

Penguin Updates was a change to Google’s search results. It changed the search engine results of Google and the motive was to punish spammers. If you don’t know what spamming is like, it is when people do things like ‘cloaking’ or ‘keyword stuffing’ which violate Google’s guidelines.

When Penguin Gets Fully Live?

Considering the large base of Google, it can take a few days for an update to completely roll out across all data centers of Google based in different parts of the world.

Recovering From Penguin Updates

Recovering from Penguin services might be sold/offered by some people. However, the SEO industry has humiliated itself through its overwhelming failure to make clients change their domain names. When you move to a subdomain, you can fix the Penguin problem in no time. Some people think subdomains are bad for SEO. Well, bad SEO advice hurts SEO and not subdomains.

Source: www.alltechbuzz.net

Source: www.alltechbuzz.net

1. Fixing Penguin Is Not Equivalent to Recovering Lost Traffic

Google’s algorithms work by processing link data that your site receives that is the bad link value and the good link value. If in case, bad link value is more than the good link value of your site then you start to lose the search visibility as well as rankings. What you actually lose are search referrals from Google.

The two SEO metrics we usually hear are search visibility and rankings which have been overrated. We always talk about these metrics but don’t measure the success of search engine optimization by these metrics. The metrics we use for measuring the performance are based on search referral traffic and the overall traffic coming to our website. Mere anchor text is of no use if it doesn’t provide any value.  Therefore, every link you obtain should provide some kind of value.

Obtaining links that might have good value and discarding the links that have bad value while you wait for the Penguin algorithm to recover, there is a huge probability that traffic to your website will increase when Google updates their data again. However, if you have been removing links every time, you won’t experience a big boost in traffic. You will probably be back to square one of link building. Forget about recovering the value you had before Penguin took over you. You will have to do all the efforts to bring back the kind of traffic you had.

2. Wasted Time of Good Link Value

The unpredictability of Google to roll out an update for Penguin algorithm should have persuaded you to take an action and not to wait for it to magically recover. Declining all those ‘good’ links might have helped your root domain or a new subdomain to gain a lot of traffic and you could have been at a better position than where you are.

If you keep waiting, it will cost you. Cost you a lot! If you don’t wish to throw away your money on simply waiting then you should be driving new links toward a promotable domain or subdomain that has some real growth value in the near future.

3. Avoid Bad SEO Advice

Well, most of the bad SEO advices come from the famous websites. This is because they don’t have to take accountability for their ‘expert advises’. Some of the SEO advises looks like:

  • Not pointing out or admitting the problems with ‘great articles’
  • Most of the bad SEO advice comes in the form of ’50 SEO Experts say…’ articles. Avoid them!
  • Blaming Google for all your problems.
  • Telling you that search engine optimization (SEO) has changed in the past 5, 10 or 15 years.
  • You will see bad SEO advises in blog posts with thumbs up.
  • SEO advises that are bad take the quote out of the context.
  • They never acknowledge the mistakes that preceded it.
  • Taking an uncritical view of any case study that validates to explain some algorithmic process.
  • Promises unlimited growth potential with new-found strategies and techniques.

If you have been following these bad SEO advises, then unfollow them right now! There are tools to experiment with and it is crucial for you to differentiate between what a bad SEO advice looks like.

4. Penguin Algorithm: A Wake Up Call

The reason there are no good clients for SEO service providers is that a lot of people have lost the track due to bad advises by so many SEO experts. They promoted ideas vague ideas like buying links indiscriminately, PageRank Sculpting, moving content from subdomains to subfolders, and using guest posts for links. There is no SEO case study that proves these things.

A well-written SEO case study should be one that makes you think and analyze your own website. One thing to note is that every site is unique and these differences come up when the algorithms are evaluating your site. No Penguin algorithm downgrade or penalty would have been earned by your website, had you not been following bad SEO advises.  But how do you differentiate a bad SEO advice and a good SEO advice? Well, that’s simple. A Good SEO advice makes no high-notch promises about the bright future and admits to the limitations of search engine marketing practices. Whereas bad SEO advice gives you false promises like nothing bad will ever happen again if you will follow this advice. That’s a trap!

5. Fixing a Penguin Penalty is not an SEO Strategy

Fixing a Penguin Penalty is not an SEO strategy. It should be a business decision. The logic is simple. For instance, if the business decision is to move to a new root domain or subdomain then the SEO decision must be to do that quickly and ensuring that none of the toxic link value follows. Whereas if the business decision is to wait and wait until the Penguin Algorithm magically fixes itself, then it depends on the business.

It is possible to acquire enough positive link value in order to outweigh all the toxic link value that the Penguin algorithm is mounting on your website. SEO doesn’t really have anything to do with obtaining good link value since it was never about links. The decision around your business should be your focus and not what you hope will be good for SEO. There are times when contractors misguide their clients by giving them bad SEO advises, why are you doing business with them in the first place?

6. Best SEO Advices to Treat Penguin Algorithm

There are Good SEO advises that are straight-forward and gives you realistic suggestions regarding how to fix Penguin Algorithm in no time. Some of these advices look like:

  • Change the domain. You can go to a subdomain or a new root host.
  • Redirecting you old URLs is a no no! You should not canonicalize them to the new domain.
  • Ask people whose links they trust to link to the new domain or subdomain. Go with their decision and get started with your work!
  • You need to build value in something that is capable of growing.
  • Well, this is important. You should always save your old domains so that you can go back to them later.
  • Go for growths that are achievable in search referral traffics over promises, what ifs, and dreams.
  • Don’t forget to question the value and credibility of someone who advises you in order to get out of Penguin right away.

However, if your business decision is to stay with your old domain then that’s totally your call. You should hire someone who has experience in tracking down bad and suspicious links. But there are high chances that they will discard good links too. Changing domain might be easy but growing traffic very fast to your website might seem to be but it works, it really does.

Conclusion

Google doesn’t update its site manually. It is only a set of algorithms which follow specific rules. If you follow the guidelines mentioned by them, there is no way your website will be affected by the penguin updates or any other update for that matter. It is important for everyone handling a website or a part of it to know SEO basics.

If your website is also affected by the Penguin algorithm and its updates then follow the above-mentioned steps. It might be time-consuming for you to gain traffic to your website again but once done, you might get your lost traffic back as well.

Have you tried any of these hacks before? Are you still struggling with regaining the lost traffic to your website? Share with us your views!

Sakshi is a content marketer during the day and a reader by night. She writes content sprinkled with a twisted imagination. She has done her graduation in psychology from Delhi University and has an insane love for history.
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