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Social Media Marketing

Revolution: Social Media Marketing

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The traditional means of advertising – Newspaper, Yellow Pages, TV and even Email are declining fast. The reach of social media is immense. 96% of the Millennials have joined a social network. Just 14% of the people trust ads whereas close to 76% of people trust consumer recommendations for purchase decisions. 81% people prefer advice from friends and followers relating to a product purchase through a social site. People are more concerned about the reviews given by their immediate social circle than what media companies and sellers have got to tell them. Word-of-mouth from friends and family is more influential in shaping the purchase decisions than anything else. Therefore, Social Media is very aggressively catching on. Only 14% of consumers trust advertising and 78% trust peer recommendation. Social Media is the new way of thinking and marketing!

  • Facebook had 12 million users within less than just 12 months of its launch and 50 million users in 4 years. Millions of people are experiencing a drastic shift in the rate at which they receive information. Social Media is the No.1 activity on the web. 25% of search results for the world’s top brands are links to user-generated content wherein people share their opinions & reviews. 34% blogger’s post opinion about products and brands. With more than 500 million active users, Facebook is leading the way how people connect to one another and receive information. 300,000+ businesses have a presence on Facebook which ensures that maximum eyes are looking at your business. 1 million + websites have integrated with Facebook in various ways. 77% of B2C companies and 43% B2B companies acquired customers from Facebook.
  • 34% of marketers have generated leads using Twitter and 77% of Global 100 companies have a Twitter account.
  • 25% of fortune Global 100 companies have Pinterest accounts.
  • 48% of Global 100 companies have an account on Google+.
  • Youtube is the second largest search engine in the world.

Also smart phones are changing the way people connect with social media. More than 65 million Facebook users access the site through mobile devices and 80% of Twitter usage are also through mobile devices.

Companies that are both deeply and widely involved in social media significantly surpass their competitors in both profits and revenues. Companies with the highest level of social media activity grew on average by 18%, whereas those companies with the least amount of social media activity witnessed a decline in sales by 6%. Social media people do not have to look for content, but rather the content finds them in a personalized manner. They no longer search for products, services and new ideas but rather all that finds them through social media. It’s high time businesses realize the revolutionary shift that is being witnessed all the world over and be prepared to tap it to grow and be profitable.  They need to engage in this space to be progressive and be futuristic. Effective and efficient use of social media marketing can prove to be a boon to your business in the long-run.

Still think Social Media will not affect your business?

 It already has!!

  • social-media-training


  • There are 5 comments


    • 4 years ago

      Smita Pawar   /   Reply

      Great post. Interesting read & interesting figures. I would also like to add LinkedIn being a professional site for businesses & job seekers.

    • 4 years ago

      Siva Krishna   /   Reply

      SMM is a very important clog in the wheel of all the digital marketing channels available on the web as it has more number of users. People have gone from the times of exchanging business cards to exchanging the Facebook/Twitter accounts… Social Media is one platform where in the customers’ opinion is voiced out which very much influences the buying behavior in his ‘Circle’.

    • 4 years ago

      Tarun   /   Reply

      Nice collections of data and informative.

    • 4 years ago

      Arushi Sundaram   /   Reply

      True that. Social networking sites entertain you while bombarding you with knowledge and advertisements. The share option in various sites does wonders. Also, these sites help you reach a larger audience and put your products and services in front of them. It is a great platform for publicity.

    • 4 years ago

      Tarun   /   Reply

      Very nice article with well put facts. But does every business need to be a part of the ongoing social media revolution? For eg. McDonalds attracts more negative publicity than positive sparks through the social media.

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