The demand for digital marketing is exploding with a 40% growth rate, while other industries are struggling with a mere growth of 5 to 10 percent. The strong foothold of digital transformation in the Indian marketplace has made things obvious.
A digital marketing career was almost nonexistent 8 years ago. Internet users were merely 1 percent in 1995 as compared to 43% in 2015.
As per a recent report by Marketing Hiring Trends, 69% of companies will hire more digital marketers.
This is evident from the fact that the Digital Marketing industry is worth $68 billion, and the digital marketing scope is mesmerizing.
With the growing digitization, there are enormous opportunities for nearly everyone, whether a marketing or sales professional, young entrepreneur, student, etc. There has been an ever-increasing demand for digital marketing among professionals and students.
Career Opportunities in Digital Marketing Among Professionals
As per the Times of India, there was a demand for digital marketing jobs for as many as 1.5 lac jobs in 2016. There are various job opportunities in the field of digital marketing career ranging from technical and analytics to skilled professionals and experienced digital marketers.
How To Trace Digital Marketing Opportunity
People are now familiar with the importance of digital marketing among professionals and can feel the digital revolution. Still, the area of struggle is identifying the hurdles stopping one from building a career in digital marketing.
Pradeep Chopra, CEO of Digital Vidya, explained two main reasons they are not yet able to become digital marketing professionals.
- Have half or no knowledge about real opportunities in the field of digital marketing.
- The failure in the successful execution of digital marketing campaigns.
With the growing trends, it is visible that there is a massive demand for skilled digital marketing professionals. Digital marketing has been included in the curriculum of many academic institutions like IITs and IIMs. 
There is hardly any doubt about the pool of job opportunities in digital marketing. As of 1st May 2016, on one of the famous job portals, Naukri.com, there are as many as 12,292 jobs for digital marketing.
Relevancy Of Digital Marketing Among Professionals
The demand for digital marketing among professionals is high. Here are a few professional areas where Digital Marketing comes to the rescue.
1. Sales Professionals
The ABCD of Selling a product has changed in the past few years. Sales professionals are taking digital marketing courses to learn new know-how and techniques and to grab new opportunities.
For entry-level sales professionals: It opens up different opportunities for fresh sales professionals if they consider doing a course in digital marketing. These Digital Marketing courses help them to build digital marketing skills for a successful career in the same.
For senior sales professionals: By taking digital marketing courses, senior sales professionals are accelerating their career growth. Digital marketing course has many essential roles to play in a sales profile.
For instance, a sales professional can pitch on Facebook, Twitter, or LinkedIn to engage with his/her customers.
2. Marketing Professionals
Marketing on billboards versus marketing on Facebook, What will you prefer? Well, intelligent people will opt for marketing via Facebook ads. In the past 5 to 6 years, there has been a drastic shift in how we market our products. We have gone digital.
This is why digital marketing among professionals is one of the most looked skills for a marketing professional who has something to do with communication, PR, and media.
Doing a digital marketing course not only helps increase their salary exponentially but also opens up new career doors.
3. IT Professionals
Many students and professionals from IT and Tech backgrounds opt for digital marketing courses as they see the ever-increasing importance of digital skills. Many of them are taking up digital marketing as a career.
The reason is if IT professionals, especially the client servicing people are aware of the know-how of digital media, they are more valuable for their organization. The need of the hour is to integrate IT solutions with digital media.
Debraj Dutta, an IT Sales Professional who opted for a Digital Marketing course from Digital Vidya, said, ‘My current role expects a complete sales cycle from lead generation to closure and account management.
Responsible for India’s domestic business, I need to do mass mailing and other relevant options for marketing purposes. This seeded the idea of experiencing Digital Marketing to leverage online tools and get optimal results. Thus, I ventured into learning Digital Marketing.’
4. Entrepreneurs
For entrepreneurs, customer acquisition is always a priority. Without leveraging digital media, customer acquisition will be an arduous task. This is why many business owners and entrepreneurs are taking digital courses.
Accordingly, digital marketing is one of every entrepreneur’s most critical skills to acquire today. Digital Marketing among Professionals is getting more and more in demand.
5. Students
Digital marketing is one of the best directions for them, both long-term and short-term prospects. The kind of salary and role offered in the digital marketing industry is one of the major attractions for students.
Digital Vidya, Asia’s leading Digital Marketing Training Company, has conducted digital marketing training programs at various academic institutions, including IIMs and IITs, since 2009.
Various Players in Digital Marketing
1. Digital Vidya
Asia’s leading Digital Marketing training company and the first to launch Social Media Marketing Workshop Series in India is dominating the marketplace.
As of April 2016, Digital Vidya has contributed to the success of over 12,500 professionals representing 6,200 organizations across 25 countries through 750+ digital marketing training programs.
They are the official training partner of Microsoft India and Google to train their agencies and partners. People are also accelerating their career growth by taking up customized Digital Marketing/Social Media Workshops for corporations.
2. Digital Academy India
This Digital marketing training institute offers courses like the Certified Programme in Digital Marketing (CPDM). Headquartered in Delhi, Digital Academy India was established in the year 2012. Digital Academy India delivers online instructor-led classes.
They are pioneers in offering in-depth knowledge and hands-on knowledge and experience. They have quickly become significant players in digital marketing training institutes in the marketplace.
Among the aforementioned online training institutes and companies are Simplilearn, UpGrad, and LinkedIn, which are education platforms for professionals in which vast numbers of people are enrolling.
The digital marketing course duration typically ranges from three to six months.
The courses include certifications like Search Engine Optimization (SEO) certificate course, Search Engine Marketing (SEM) certificate course, the Mobile App Marketing course, the Web analytics certificate course, and many more opportunities waiting for you.
Mayank Kumar, Co-Founder and MD of UpGrad, says 1.5 lakh jobs were available in the digital marketing space between January 2015 and February 2016, going by the openings on various online recruitment sites.
Of this, 55% of the demand comes from the IT sector, while e-commerce and Internet companies account for 10%. Seeing these trends, it is becoming prominent that the share of e-commerce will rise as they become increasingly dependent on digital marketing.
Though digital marketing spending in India still accounts for less than 10% of the total ad spend, in 2015, digital marketing spending jumped up by 35% as compared to that in 2014.
Still not clear if digital marketing fits in with you or not? Get better clarity with this article on why you should opt for a digital marketing course!
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Conclusion
The need for digital marketing among professionals is speeding up and benefitting both the digital marketing industry and professionals.
If you are still struggling with your career, both in terms of getting a kick-start or accelerating your already established career, digital marketing skills are all you need. Go for it now!
You are just a click away from opening new avenues to your career.
FAQ’s
1. Is digital marketing a stable job?
77.4% of businesses now invest in website optimization and 69% in digital media.
The future looks bright for digital marketers as increasing competition among data-driven businesses contributes to a growing demand for skilled professionals.
2. What job is in most demand?
5 high demand jobs are-
- Financial manager. …
- Medical assistant. …
- Software developer. …
- Market research analyst. …
- Substance abuse counselor.
3. Which skill is best for digital marketing?
Top 5 Highest Paying Digital Marketing Skills To Master:
- Marketing Automation.
- Video Production and Marketing.
- Paid Media Specialist.
- Content Marketing Specialist.
- Analytics.
4. Which career is the happiest?
The 5 Happiest and Most Satisfying Jobs
- Dental Hygienist.
- Physical Therapist.
- Radiation Therapist.
- Optometrist.
- Human Resources Manager.
5. What are the different types of digital marketing?
The different types of Digital marketing are-
Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics, and Affiliate Marketing.
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