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Salesforce Analytics Cloud Doubles Down On Big Data

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Introduction to Salesforce

Salesforce.com is a global cloud computing company headquartered in San Francisco, California. Though best known for its customer relationship management (CRM) product, Salesforce has also expanded into commercial applications of social networking through acquisition. As of 2015, it is one of the most highly valued American cloud computing companies with a market capitalization of $50 billion, although the company has never turned a GAAP profit since its inception in 1999. Salesforce.com’s customer relationship management (CRM) service is broken down into several broad categories: Sales Cloud, Service Cloud, Data Cloud (including Jigsaw), Marketing Cloud, Collaboration Cloud, with over 100,000 customers

It offers six core service offerings, all integrated on a single platform, that allow companies to grow sales, deliver customer service on multiple devices, market through one-to-one customer journeys, build branded communities for customers, partners and employees, deliver analytics for every business user and develop mobile apps. With Revenue of close to USD 4 BN, Salesforce helps creating personalised, multi channel customer interactions that deliver exceptional brand experiences across email, mobile , social , Web and more. In addition to its products and platforms, Salesforce.com created AppExchange, a custom application building and sharing platform. The company also has consulting, deployment and training services.

Launch of ‘Wave Analytics’ App

Eight months ago, Salesforce launched a potentially powerful platform, the Wave Analytics Cloud, which the company said would be able to incorporate data from both Salesforce CRM applications and outside sources. Thursday, it followed up with its first mobile application to take advantage of that platform, Sales Wave Analytics.

First, some context because all of this Wave talk can get a bit confusing. Last fall, Salesforce introduced Wave Analytics, which was a platform for the company’s analytics business moving forward. With Wave any company could build analytics apps on top of this platform. Later it introduced the mobile piece and all of these announcements were part of a broader platform play, which was being marketed to larger organizations that need to build custom applications and draw data from multiple data sources outside of the Salesforce ecosystem.

Partnership with Giants of Data Storage

Now, with Salesforce Wave for Big Data, Salesforce has forged new ties between Analytics Cloud and key “data lake” enablers Google, Cloudera, Hortonworks and New Relic, giving business users access to a wider spectrum of big data.

Partnering with Google, for instance, a marketing manager could use Salesforce Wave for Big Data to analyze the key factors between customer profiles in Salesforce and actual customer engagement data from the Google Cloud Platform, such as purchases, and mobile app usage. Equipped with that information, the manager could better optimize marketing expenditures and boost customer acquisition, Salesforce said.

With the Hortonworks integration, on the other hand, a retail bank associate could explore volumes of operational, statistical data stored in Hadoop to better understand local economic trends and provide new services.

“We see our partners as the big data lake,” said Keith Bigelow, Salesforce’s senior vice president and general manager for Analytics Cloud, in a press briefing on Wednesday. “We’re pulling in only relevant information, applicable to a particular product or use case, for example—either a small vertical sliver or an aggregate across a swath of customers.”

Key data-preparation providers Trifacta and Informatica have also joined the Analytics Cloud ecosystem, Salesforce said, with an eye toward making big data more usable.

Usage of Wave Analytics App

The app, Sales Wave Analytics, will deliver personalised templates, historical analysis and the ability to take immediate actions, helping sales leaders accelerate revenue growth.  With the App, Salesforce will expand its Analytics Cloud portfolio to deliver analytics apps that are built to deliver intelligence, business context and instant action. All of this means business users will now be able to act on it instantly within the app, whether it is creating a task, initiating a conversation or even changing a performance measure.

The application organizes incoming data in overview categories such as: Forecast Review, Pipe Review, Team Coaching, and Business Review. Data may be organized by team or geography. SalesForce Analytics tells users what specific trends need to be looked at in order to maximize revenue growth.

Impact on the Cloud Market

This data revolution is creating new opportunities for companies to create deeper, more meaningful connections with their customers. The Wave Analytics Cloud eliminates the painfully slow, complex and complicated approaches that have long separated business users from their data—finally, there are analytics for the rest of us.

The convergence of cloud, social, mobile and connected computing has sparked a data revolution. More than 90 percent of the world’s data has been generated over the last two years , with a projected 50 billion connected “things” by 2020

Wave Analytics Cloud will make it easy to explore any data source, uncover new insights and take action instantly from any device. It brings together a dynamic user experience, indexed search and a powerful computing engine into a single, vertically-integrated cloud analytics platform.

Image Courtesy: uncovermichigan, imageupload

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