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Beginner’s SEO Tutorial to Learn A to Z of Search Engine Optimization

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Making correct decisions is a crucial skill at every level while choosing a right SEO tutorial for you. The most important thing in the process is; comprehending what you precisely know about SEO and what SEO actually is- This post is composed to your order and will help you do the very thing.

Scrolling down will take you through A to Z of SEO that will help you gauge your SEO knowledge and find some other effective means to polish your SEO skills. Let’s begin with understanding What SEO is-

What is SEO

SEO or Search Engine Optimization is actually a subset of Search Engine Marketing that is all about optimizing a website or webpage for search engines. SEO is useful for-

  • Designing and developing a website that is Search Engine Friendly
  • Optimizing the volume and quality of website traffic from search engines
  • Knowing how search algorithms work and what your target audiences might search

This SEO Tutorial includes guidelines that help you know how to optimize web pages or whole sites in order to make them search engine friendly that ensures better positions in SERPs.

It will explain simple SEO techniques that optimize the visibility of your online business for different search engines such as Google, Bing, and Yahoo. It will further help beginners understand the simple but effective SEO characteristics while professionals can understand latest SEO trends and algorithm updates to optimize their SEO campaigns.

Let us go through different steps involved in Search Engine Optimization-

SEO Tutorial Step by Step

To understand SEO it is must to go through below given steps involved in optimizing a Website or a Webpage so that professionals can learn SEO in the easiest possible manner-

1. Choosing SEO Friendly Website Domain

SEO tutorial

Domain Name

The first thing that you need to do when starting an E-business is thinking about your website domain name. Before choosing a domain, following things you need to consider-

  • Your target audience
  • What you want to sell to them- Something tangible to item or just text content?
  • What makes your online business unique
  • Use of keywords in the domain
  • Avoid going for long and confusing domain names
  • Use domain name that is catchy, relevant and memorable

2. Knowing SEO Tactics & Methods

SEO techniques are classified into two broad categories:

SEO Tutorial

Black Hat vs White Hat SEO

  • White Hat SEO

Techniques that search engines approve. It is must to follow a White Hat SEO tactic and you should never try to fool your visitors. White hat SEO includes-

  1. Follows search engine’s guidelines and do not use any deception
  2. It lets user see the same content that search engine indexes and ranks
  3. It lets you create web page content for the users and not only for the search engines
  4. Quality of the web pages are good and useful under white hat SEO practice
  • Black Hat SEO

SEO technique that is not approved by Search Engines is termed as Black Hat SEO. It is also called as spamdexing. You have to avoid Black Hat tactics as Search engines identify Black Hat SEO practices that will impede you from getting any benefits. Black Hat SEO practices are-

  1. SEO practices that involve deception and are disapproved by the search engines
  2. Redirecting users to human friendly pages from search engine friendly page, or redirecting users to any page which is different from the page which was earlier ranked by search engine
  3. Using cloaking SEO in which one version of page is served to search engine spiders/bots and another version is served to human visitors
  4. Using Meta Tag stuffing in which keywords are repeated in meta tags but the content is not related to those keywords
  5. Using keyword stuffing in which keywords are placed in a calculated manner in a content
  6. Using Doorway or Gateway pages in which low-quality web pages contain very little content which is stuffed with same kinds of keywords and phrases
  7. Using mirror websites in which multiple websites or different URLs use conceptually similar content
  8. Incorporating Page Hijacking practices

3. Use of SEO friendly Design & Layout

You should never make your site too complicated, as it is important that search engine easily parse the content of your site and index them without any difficulty. Here are a few important points that you need to pay heed upon while designing a web page-

  • Having more text content than HTML elements is beneficial
  • Avoid frames as Search Engines and Frames are enemies of each other
  • Ads should also be not used because most of the Ads use Java Script that is not recommended
  • JavaScript should not be used and if needed, you should call it from an external file and should never dump the code in the HTML file. Drop down menus of JavaScript impede spiders from crawling beyond the homepages. If you have to use them, you need to include text links at the bottom of homepage
  • Only put those things in the page-topic that fit appropriately
  • Do not include unnecessary directories and keep your files close to the root
  • Do not use any fancy stuff like Flash, Animated Gifs, Splash, Rollovers, etc. unless absolutely essential

4. Optimization of Keywords, Meta Tags, Title and Anchor

Optimization of Keywords-

Paying heed upon Keyword Frequency, Keyword Weight, Keyword Proximity, Keyword Prominence, Keyword Placement, etc. is important for optimizing Keywords. This is where you should use your main keywords-

  • In <title> tag(s)
  • In <meta name=”description”>
  • In <meta name=”keyword”>
  • In <h1> or other headline tags
  • In <a href=”http://yourcompany.com”>keywords</a> link tags
  • In the body copy
  • In alt tags
  • In <!– insert comments here> comments tags
  • In the URL or website address

Optimization of Meta Tags-

SEO Tutorial

Meta Tags

a. Meta Description Tag Tips-

  • Use keywords in your Meta description tag and do not repeat the words overly often
  • You should try to use multiple syntaxes of your keywords
  • Meta description of a single web page should not have more than 150 characters
  • Each page should have different Meta tags

b. Meta Keywords Tag Tips-

  • Use synonyms and unique keywords
  • You should avoid repeating any given phrase
  • Repetition of a word is allowed multiple times if each time it is a part of a different phrase

Optimization of Title and Anchor Text-

  • Each webpage needs to have a unique title and you should try to include your primary phrase in every title of each page
  • You need to begin the title of your home page with the Primary Keyword Phrase, which should be followed by your best Secondary Keyword Phrases
  • You should use descriptive anchor text for all your text links. It plays a significant role and is seen by most of the search engines

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5. Link Building and Mobile SEO

Link Building

  • Link building involves obtaining links from external websites to your own for improving direct referrals and search engine ranking
  • Link building boosts your site link popularity, and for ensuring effective link building, you should submit your site in popular search engines manually, as automated submission does not offer any SEO benefit
  • You should list your site in open directory projects and you must use high quality content. You may also try to use Link Exchange programs

Mobile SEO

Mobile SEO is the process of designing a mobile friendly website, which is responsive. Mobile SEO lets your site get viewed on mobile devices of different screen sizes and having low bandwidth. To optimize for mobiles, you need to avoid following mistakes

  1. Slow Mobile Pages
  2. Don’t Block CSS and JavaScript
  3. Too many mobile redirects
  4. Use of heavy images
  5. Use of plug ins and pop ups

Some important Mobile SEO Tools are-

  1. Google Webmaster Tools
  2. Mobile Emulator
  3. Moz Local
  4. Responsive Web Design Testing Tool
  5. Screaming Frog
  6. User Agent Switcher

6. Activities performed by Search engines

If you plan to do some basic SEO, it is must that you know how search engines work. Different activities that a Search Engine performs are-

  • Crawling-

This fetches all the web pages linked to a particular website. A software known as crawler or a spider or Googlebot does crawling.

  • Indexing-

It creates index for all the fetched web pages and keeps them into a giant database from where retrieval is also possible. It can be understood as identifying the words and expressions that accurately describe your page.

  • Processing-

It involves the processing of search request by comparing search string in the search request with the indexed pages in the search engine database.

  • Calculating Relevancy-

As there could be more than one page contains the same search string; relevancy calculation helps in checking the relevancy of each of the pages.

  • Retrieving Results-

Retrieving the best-matched results is the last search engine activity.

Search Engine Rank

  • For any keyword search on a search engine, thousands of results may occur. Ranking of your page is measured by the position of your web pages displayed in SERPs (search engine result pages).
  • SEO Tutorial PDF includes lessons on how to optimize Search Engine Rank and lets your pages rank higher in search results.
  • From designing and developing a SEO friendly website to ensuring optimized online presence, SEO tutorial PDF includes all the important SEO tips and techniques.

7. On-Page and Off-page SEO

  1. Moz Local

Let’s clear all the confusion regarding On-Page SEO & Off-Page SEO-

  • On-Page SEO-

It depends on providing good content, putting keywords on right places, accurate keywords selection, using apt title to every page, etc. Different on page optimization practices are getting backlinks, directory submissions, content writing, Google Page rank, etc. An on page SEO tutorial includes following concepts-

  • What is On-page Optimization
  • Keyword Research with Google Keyword Planner
  • How to select Domain Name?
  • Page Naming {URL Structuring} and Folder Naming
  • Image Naming, Image Title and ALT Tags Creation
  • What are Meta Tags – Description, Keywords, Author, Country, Robots, etc.
  • Redirection Tags, Headings Tags {H1 to H6}, content writing, Anchor Text, Link Title
  • Robots.txt file use and creation, HTML Sitemap creation, ML Site Map Creation, ROR text sitemap, etc.
  • Off-Page SEO-

It depends on link building, social networking, increasing link popularity via submitting content to open directories, doing link exchange, etc. Different off page SEO practices include Blog posting and comment writing, Classifieds posting, Forum Posting, Business Listing, Social Bookmarking, Social Networking, RSS Feeds, Link Exchange etc. An off page SEO tutorial includes following concepts-

  • What is Off-page Optimization?
  • What are Backlinks?
  • Why Backlinks are Important?
  • How to Get Backlinks?
  • Difference between Do-Follow and No-Follow Backlinks, etc.
  • Google Page Rank, increasing Page Rank, Search Engine Submissions
  • Directory Submissions, Article writing, Press Release writing and submissions

8. SEO Copywriting

SEO copywriting is another important part of SEO Tutorial PDF because-

  • It is an important SEO technique of writing viewable text on a web page in such a way that it engages the visitors, targets specific search terms and ensures conversions.
  • Purpose of SEO copywriting is to let the content rank high in the search engines for the targeted keywords.
  • It optimizes different on-page elements such as Title, Keywords tags, Description, headings, and alternative text.
  • It fulfills the requirement of search engines to have genuine content pages that add value in the life of Google users.

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9. Latest Google SEO Updates and Algorithm Changes

The SEO updates depend upon Google’s algorithm updates. We all know that Google is the pioneer in the search marketing, different Google Algorithm Updates play a significant role in optimization of your website. Knowing Search Engine Algorithm Basics, going through Working of Search Algorithm and understanding how search engine updates its algorithms guide Search Marketing Professionals channelize their SEO campaigns in the most SEO friendly manner. Different search engine concepts that a SEO professional should learn in depth are-

  • Search Engine Penalties and Recoveries
  • Reasons why search engine penalize a website, etc.
  • Google Panda Algorithm, Google Penguin Algorithm, Google EMD Update, etc.
  • Saving site from Google Panda, Penguin and EMD Update
  • Recovering site your site from Panda, Penguin and EMD

You all SEOers may click here to learn SEO updates in detail.

10. SEO Video Tutorials

In case you want to learn SEO in more interactive and practical manner then SEO Video tutorials are best fit for you. You can easily find the practical lessons about all the over mentioned steps in SEO tutorial video. Below given is the example of a SEO video tutorial about how to master SEO in 2017-

How this SEO Tutorial will benefit you

  • Will ensure effective online brand optimization for your E-business
  • Will help you align your web presence as per the future of Search
  • You will be able to use SEO for Visibility, Engagement, Lead Generation and conversion
  • Will help you understand the role of Content in SEO
  • Will help you leverage Social Media for SEO
  • Will help you know the SEO Tools to improve and automate performance and productivity
  • You will be able to measure ROI of SEO
  • Will guide you about live Instructor-led video sessions that help you understand SEO practically
  • Will help clear SEO certification exams and be a certified SEO expert

Final Thoughts

Aforementioned steps of this SEO Tutorial will help you learn and implement almost all major concepts related to Search Engine Optimization. I designed this SEO tutorial to make you be familiar with most frequently used SEO terminologies, SEO practices, Search Algorithms, latest SEO trends, etc.

Once you go through this SEO tutorial, you will learn how to optimize keywords, Meta tags, title, anchor, alt, and other texts that play essential role in channelizing successful SEO campaigns. You will also understand how SEO copywriting helps you have the good content on your site.

On the concluding note, below given are some other important points that I find important to include in this SEO tutorial-

  • All pages must conform to W3C standards and keyword density should never be abusive
  • You should always include: robots.txt, urllist.txt and sitemap.xml
  • Keywords play a very prominent role in the Title, Headings and meta tags
  • ALT tags and Title tags should never be forgotten
  • Nomenclature should get indexed.

Want to be an expert in Search Engine Optimization?- Join SEO Course having complete SEO Tutorial and be a certified SEO professional.

Having doubts in understanding any of the aforestated SEO steps? -Update me in comments.

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