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How to Leverage Social Search to Multiply ROI of your SEO Campaigns?

We are pleased to share the recording (and also the presentation) of our 1st Webinar on Social Search Optimization (SSO), as part of Digital Gurukul, a series of Webinars on Digital Marketing at Enterprising.in (a TiE Mumbai Initiative). We received an overwhelming response to this webinar on Social Search; over 170 people signed up for this. Here is the brief about this Webinar and key takeaways from it:

Search Engine Optimization (SEO) is dead. Social Search Optimization is the name of the game. Over the last decade, typical SEO techniques have become commoditized and are today highly competitive. With the convergence of Social Media (along with Real Time and Local Search) with SEO, once again there is an opportunity to sustainably grow one’s business using Social Search Optimization.

Whether you are interested in Promoting your Brand, Generating Online Leads & Sales, Social Search Optimization can be your answer.

If you are a Marketer, an Advertiser, an Entrepreneur, a Digital Marketing Professional (SEO, SEM, SMM) or a Web Designer/Developer and interested in leveraging the opportunity of Social Search Optimization, we invite you to watch this recording. The key takeaways from this Webinar are:

  1. How’s Social Media converging with Search?
  2. The Future of Search – Social, Real, and Local
  3. How to reach out to relevant customers and convert them using SSO (Social Search Optimization)?
  4. Tools, Techniques and Tips for creating successful strategy and execution plan for SSO

Based on popular response, we are going to do the next Webinar on Social Media Marketing. Stay tuned to Digital Gurukul! Also, we will love to hear any of your personal experiences.

Also, if you are looking at mastering the art of Social Search or Social Media Marketing to scale up your business to its new heights, we invite you to join us in our upcoming Social Media Marketing (SMM) and Social Search Optimization (SSO) Bootcamps in Delhi & Mumbai.

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Article by Pradeep Chopra

Pradeep Chopra Among the pioneers of Digital Marketing in India, Pradeep has been part of the Internet Industry since 1999. He is a Co-founder and CEO of Digital Vidya, India’s premier Digital Marketing training company. As a Digital Marketing evangelizer, Pradeep empowers & enables CXOs, Sales & Marketing Professionals, and Digital Marketing professionals to leverage Digital Marketing for their organizations. Pradeep has personally trained over 1000 professionals including CEOs across India in helping them meet their business objectives using Digital Marketing. Till Oct 2009, he was one of the co-founders of OMLogic Consulting, one of the India’s leading Digital Marketing companies. Prior to OMLogic, Pradeep was a co-founder of Whizlabs Software, an IT education company, where he built a global brand (using Digital Marketing) for which Whizlabs won the 'Most Innovative Indian IT Company' award from NASSCOM in 2004. Pradeep is an international speaker & an author on Digital Marketing & Entrepreneurship. His previous speaking assignments include speaking at Search Engine Strategies (USA), Global Entrepolis @ Singapore, NASSCOM India Leadership Forum, TiE and Web Innovation conferences. He writes on Entrepreneurship and Digital Marketing for Wall Street Journal. A graduate from IIT Delhi, Pradeep is a core group member of TiE Delhi’s Special Interest Group on Internet. He is also a part of the Global Committee at SEMPO (Search Engine Marketing Professional Organization), a non-profit that nurtures the growth of Search Engine Marketing globally. His obsession for the digital medium has led him to believe that the Internet connectivity is more important than the water supply :). He can be reached through his profile on Facebook. Pradeep Chopra tagged this post with: , , , , , , , , Read 23 articles by
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