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Some Simple tips to sell through social media

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Nowadays, almost all the business organizations devote some part of their time in creating their presence on social media. This is mainly because of the increasing usage and presence of people in these networks. In this post, I will introduce you to some innovative methods through which you can tweak your social media updates in order to achieve better sales conversions.

  1. Offer exclusive deals to your fans and followers – Since, this is a category of people that follow your updates religiously, and it would be unfair if you do not offer them any exclusive deals. However, here it is important to ensure that your fans are aware of the fact that these deals are being exclusively offered to them and not the entire audience. Moreover, if you want to increase following on different networks, it is suggested that you offer the same deals on different networks too.Zomato is one such portal that offers exclusive deals and coupons to their Facebook fans in a regular manner.
  2.  Include clear call-to-actions – It is important to understand that your fans visit your social media page due to a particular reason. Therefore, it becomes important to ensure that you also provide them what they are after. Although, it might be difficult to understand every follower’s demand, but you can at least try to fulfil some of them.According to a research, your fans or followers will visit your site because of the following reasons: to get some information about your company, to get knowledge on some of your new products or services, for discounts or deals or to see whether you are running any contest and they can participate in it.

    If you do not fulfil their needs for visiting your page, they will not even return back. In order to make it simpler for them, you can also include some important keywords in the status update such as sale or contest. This will help them to get a better idea about your offers in a single glance.

  3. Inspire them to Share – Asking your fans or followers to share, retweet or repin the offer among their networks can be a great idea. If you think this is not the right way, then you are taking it in a wrong manner. It never hurts to ask your followers to share as the deal you are offering is something that can benefit others too.In fact, you can give your followers an additional opportunity if they share the same in their network. For example, if you are running a contest on Facebook, you can also let your followers know that if they share this opportunity with others, they will get an extra chance to win.
  4. Create a sense of Urgency – Because of the ticket-tape nature of social media platforms, you have a limited time to convince your audience and convert them to ‘act-now’ situation. This can be done more easily by making use of words such as ‘limited seats available’ or ‘contest closes today’ can catch the attention of the users more rapidly.In fact, as shared previously, you can also offer them incentives for acting immediately. For instance, depending upon the kind of service that you are offering them, you could create coupon codes for free shipping or buy 1 – get 1 free option. However, at the same time it is also important to follow social media guidelines and best time posting notes.

These are some of the options that can help you to boost your social media efforts to generate sales and leads. Further, with a strategic plans and ideas, you can convert these leads into your buyers.

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