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Speaking At Social Media Week- Social Media & Mobile: Made For Each Other

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The Social Media Week 2015 which is going to be held in Bangalore from 23rd-27th February, 2015 is just round the corner. With the nearness and approaching of this grand event, not only the industry experts, leaders and influencers are excited but the attendees of the sessions are anticipating some handful of good information to evolve their social media strategies.

In this week-long event, several sessions will be conducted that will bring along knowledge on several concepts revolving around social media. However, in the current day scenario, there is one concept that has a strong impact on the social media strategy and that is mobile. Thus, it will not be incorrect to say that both social media and mobile go hand-in-hand.

Himanshu AroraTherefore, to highlight upon this prevailing fact, Digital Vidya’s lead trainer Himanshu Arora, will be conducting a session on “Social Media & Mobile: Made For Each Other”. Himanshu who addresses himself as the marketing mafia is one of the few chosen Google Product and Sales Trainer for Google Adwords.

Times are changing, gone are the days when mobile penetration was just beginning and websites were just beginning to have mobile versions. But today, there are websites and applications that only exist on the mobile platform and are doing a great job! We are moving from a Mobile-Aware to a Mobile-First kind of ecosystem. Moreover, as marketers today, it is imperative to plan a mobile version of everything: whether it is a website, mailer or an entire social media management.

The numbers speak for themselves, as according to the latest statistics:

  • 91% of American adults own a cellphone
  • 25% use only the mobile to access internet
  • 30% of Facebook’s revenues are from mobile
  • 91% of all the Facebook likes come from mobiles

Thus, these numbers are loud and clear & just cannot be ignored. This clearly indicates the need for marketers to have a mobile centric social media strategy.

social media and mobile

The mobile phone is not just a slab of screen anymore, rather a window into the life. It is like a part of our personalities, the one friend that we just cannot let go of. Consumer behaviour on mobiles makes it even more important and relevant for the marketers to strategize their presence on mobiles. While on the phone, users are in an ‘action-oriented’ phase, acting upon their wishes, thoughts and need of the hour.

Isn’t it true that in less than few minutes, you would have read and forwarded a joke, re-tweeted a celebrity’s tweet, added a new selfie, commented on someone’s status, had an overview of the latest industry developments, found the latest cricket score etc.?

All these concepts are relevant and will be touched upon in the session on ‘Social Media & Mobile Made For Each Other’. After attending this session, the attendees will gain in-depth knowledge and take along information on:

  • How mobile and social media can fit into your overall digital marketing strategy?
  • How marketers can use mobile and social media to grow their business?
  • Mobile centric campaigns that drive impulse ‘call-to-action’.
  • Why brands are pushing mobile above all the other platforms?

Undoubtedly, this is going to be a highly interesting yet captivating session. If you wish to be a part of this session on then book your passes now!!

If you are looking for a digital marketing course in Bangalore, we invite you to consider participating in Digital Marketing Master Certification (CDMM) by Digital Vidya.

  • social-media-training

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