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Posts Tagged "Adwords"

Re-Marketing

3 Ways of Remarketing Using Audience Aggregation

     -     Mar 4th, 2017   -     Inbound Marketing   -     0 Comments   -    , , , ,

Inbound marketing is a data driven strategy that involves attracting and converting visitors into customers through personalized, relevant information and content. It is not only restricted to reach building, but it also try to attract buyers with a goal of selling attached to it. So, when it comes to fulfill the goal of sales through Inbound Marketing, […]

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5 SEO/SEM Blogs You Should Kick-start Your Morning With

If you want to make your career in SEO and SEM industry, then you can’t miss these 5 powerful SEO/SEM blogs. Staying at the top of Google ranking is not a cup of tea and you need to go extra miles to own the spot at the top of latest trends and development online. If […]

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Impact of SEO and SEM on Web Searches

Search engines giants such as Google and Bing basically provides text/image/video/Knowledge background results to the users through digital marketing tools such as SEO and SEM. However, there are other tools as well. But these two tools are believed to drive maximum targeted traffic to your website. Apparently, the web results are indexed on the basis […]

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All You Need To Know About AdWords Quality Score

     -     Sep 27th, 2016   -     Search Engine Marketing (SEM)   -     0 Comments   -    , , , ,

AdWords Quality score is a misunderstood concept in paid search. A lot of times, PPC managers associate bid strength with quality score or create loose relationships with Quality Score (QS).  What is AdWords Quality Score? AdWords Quality Score is merely a grading system used by Google to determine if an ad is eligible to be shown in […]

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Your Guide To Writing The Best Google Ad Copies

     -     Sep 26th, 2016   -     Digital Marketing, Search Engine Marketing (SEM)   -     0 Comments   -    , , ,

Everything in Digital Marketing movies pretty quickly. But for all the innovations and features that are new and the ones seen on a regular basis, there is one thing that remains very important and appealing regardless of all the changes in platforms, technology or tools, which is writing ad copies. Remember, that it doesn’t matter how […]

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3 Useful Steps To Create Gmail Ads in Adwords

     -     Jun 6th, 2016   -     Search Engine Marketing (SEM)   -     0 Comments   -    , , , ,

Email is the most effective channel to reach your target audience and Google has been beta testing emails since 2013. Google recently announced that native Gmail ads are now integrated in AdWords and have made it available to all advertisers. Previously in beta, Gmail ads were highlighted text ads with an accompanied logo that appear on the Promotions tab. […]

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Intel’s Successful Brand Building Strategy Using Adwords

     -     Apr 1st, 2016   -     Search Engine Marketing (SEM)   -     0 Comments   -    , , , ,

Intel is the world’s largest and highest valued chip makers, based on revenues. One look at their clients and you will realise that they sell to the who’s who of the computer system manufacturing world, like Dell, Apple or Samsung. Intel is the definitive leader in the computer chips market. Which is why one would […]

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6 Ways To Build Keywords List

     -     Mar 31st, 2016   -     Search Engine Marketing (SEM)   -     0 Comments   -    , , , , ,

Today, consumers are connected without any break. Be it a computer at work, a tablet when roaming around in the house, and a smartphone in hand always. Throughout the day, users are always on a hunt and search for things they want like shopping, entertainment,  or research. Advertisers target those queries or searches, using keywords as […]

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Impact Of Google’s Change 4 Ad Layout On Search Engine Optimization (SEO)

     -     Mar 1st, 2016   -     Buzz of the Week, Search Engine Optimization (SEO)   -     0 Comments   -    , , , , , ,

Ever since Google’s conception in 1998, the company is always on a path of refining its search algorithm so that there is better consistency between the user intent and the search results. Google plays an equivalent game that is, if someone wins, there is someone who has to lose.  The only constant thing with this […]

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How Can AdWords Help You Gain Offline Sales?

     -     Feb 29th, 2016   -     HowTo, Search Engine Marketing (SEM)   -     0 Comments   -    , , , ,

Almost two decades back, the trend of online marketing was turned 360 degrees by Google’s ‘Self-Service Advertising Program.’ Now, Google makes $66 billion from its AdWords alone. There is no denying the fact that these AdWords have become an integral part of the online businesses. These AdWords work on a simple yet effective model. With […]

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