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Posts Tagged "brand reinvention"

Market Your 10 Products Through 1 Common Brand Language

The success of your company or brand depends on the effectiveness of communication or conversation you have with your customers. Ultimately, it cautions you that you have to be very careful and intelligent in framing your ‘language’. Also, you need to be very clear about the strategic use of your language at brand and product […]

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Understanding Brand Reinvention – The Iconic Journey Of Godrej Cinthol

     -     Mar 28th, 2014   -     Events   -     1 Comment   -    , , , , , ,

“If you make sure that your brand story is fresh and compelling without losing your core customers, then that is brand reinvention for me” shared Sunil Kataria, the Chief Operating Officer, Sales, Marketing and SAARC, Godrej Consumer Products Limited (GCPL). At the Pitch CMO Summit 2014, among the most esteemed speakers, Mr. Kataria, with an […]

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