In India, 83% of companies agree that marketing strategies cannot be successful without the use of social media. Many companies have Facebook pages for their brands as it has the largest reach. At last count Facebook had 670 million worldwide and over 25 million in India. These figures along with inspiring success stories of firms [...]
Social Media Insights
The State of Facebook Community Building Among Indian Brands
Hankering after numbers on digital media is not new. It lead to the dotcom bust of late 90′s and can repeat again in the form of bust of social media networks if they are not handled the way it should be. The ‘hits’ of those days have turned to ‘likes’ of today’s world. While the [...]
Social Media Insights
Social Media is Not FREE!
Usually many social media agencies have trouble convincing their clients on a very basic point that social media is not free. Yes, it is true. Social media is not free and i’ll explain why. Clients usually have an opinion that social media is a totally free domain which doesn’t require much marketing budget. Hire few [...]
How To
10 Ways to Crack Facebook Edge Rank
Facebook edge rank has catched the fascination of social media marketer since past few months. Lot of discussions have happened & numerous blog posts written on how to optimize your facebook page wall posts to ensure it reaches to as wider audience as possible. For those who are not aware, your posts on facebook fan [...]
Social Media Case Studies
How to Build a Great Company Facebook Page (Wall Street Journal)
“Does your company have a Facebook page?” It’s a question that most firms, large and small, encounter today. While the question highlights how powerful Facebook has become as an online marketing strategy, it also signals a herd mentality: you must have it if your competitors do. In order to be truly successful in building a live and [...]
