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Posts Tagged "#content marketing"

5 Types of Digital Marketing Strategies for 2018

1.) SEO (Search Engine Optimization)  A. Quick Stats In 2018, the average firm is expected to allocate 41% of their marketing budget to online, and this rate is expected to grow to 45% by 2020. (Source: Web Strategies) Marketers see SEO as becoming more effective, with 82% reporting effectiveness is on the rise and 42% of […]

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How to Optimize your Content with the Google’s Featured Snippet?

In Today’s world with powerful search engines such as Google capturing and ruling the web search engine market. User’s too have resorted to asking all their queries from Google’s Search Engine itself. People today, don’t want to spend too much time looking through web pages to find the answer to the queries and questions they […]

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Interview with Bianca Ghose, HCL Technologies, Global Head – Content Marketing

Bianca Ghose is a digital communications strategist and content marketer, with a penchant for storytelling, marketing, and narratology. A journalist turned brand content advisor, turned content marketer, Bianca is passionate about connecting strategy to story, linking messaging to creative thinking and technology to drive marketing effectiveness. As the head of Content Marketing for HCL Technologies, […]

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How to Successfully Launch your First Content Marketing Campaign: Webinar Recording

  Today, it is all about content that drives all the activities. Undoubtedly, for brands to outshine, content that is engaging enough, content that delivers results is the key to all success metrics. Content Marketing is fairly a deep science now. Ironically, content marketing always existed, just the devices made content marketing come together. Talking […]

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Interview with Radhika Shukla, Cheetah Mobile, Director of Content Business Development – APAC

Radhika Shukla heads the Content Business Development for Cheetah Mobile in the APAC region. Cheetah Mobile is a leading internet company headquartered in Beijing with 3.81 billion global installs and 634 million Monthly Active Users across all its products combined. Some of the most important products from Cheetah mobile are Clean Master, News Republic, Battery […]

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Digital Vidya Partners with Content Marketing Summit (CMS) Asia 2017

Content Marketing Summit is the pioneer event where you get a chance to listen to the innovators, publishers, brands, technology enablers from around the globe to come together and impart knowledge to the general audience so that they can make the best out of it. The brainchild is to make people explore the creative world […]

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15 Content Marketing Types to Help Your Business Grow

     -     Apr 17th, 2017   -     Content Marketing   -     0 Comments   -    , ,

Content Marketing can be very beneficial for businesses if used properly. One needs to know the intricacies of  their organisations to take leverage of content marketing. You may not understand its use initially but you will see a change over a period of time. Its numerous benefits can make a business flourish immensely. Content Marketing […]

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Performance Communication – The Key to Creating Content that Inspires Action : Webinar Recording

Performance Communication  helps marketers to use data-driven strategies in creating engaging content. It assist you to find a strategic way to lead in your field or profession and directs you towards a kind of content that would help in signaling the receiver to act. This is a style of content marketing that would benefit your business in […]

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Content Marketing For B2B Webinar

Content Marketing For B2B: Aligning Storytelling To Lead Generation – Webinar Recording

     -     Feb 11th, 2017   -     Content Marketing, Webinars   -     0 Comments   -    , ,

Marketers around the world are using content marketing for B2B brands to align storytelling with their marketing objective for lead generation. As marketing communications have continued to evolve, building a well-structured content to earn audience’s attention along with the integration of visual communications have become indispensable. Your story is shaped in 100 places every second. Create content people want to […]

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Interview with Content Marketing Expert : Sanjay Shenoy

Sanjay Shenoy has been into Digital Marketing for the past 7 years now. He started off as a freelancer with clients in Bangalore, Singapore and USA. After which, Sanjay made that into a full-fledged agency which he ran for about 4 years. He thought that he should give product companies a try, which is when […]

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