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Posts Tagged "cpc"

3 Steps to Subliminal Search Engine Marketing

Statutory word of caution: This topic is for educational purposes only, and the use of subliminal advertising is governed by laws, the infringement of which in such countries, is an offense. Please refer to the internet and the respective government bodies to know more about such countries and their laws governing the use of subliminal […]

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Learn To Use LinkedIn For Marketing In Simple Steps

     -     Apr 22nd, 2016   -     Social Media Marketing   -     2 Comments   -    , , , , ,

Have you ever thought of leveraging LinkedIn for marketing? No? Well, you are not alone then. There is hardly any doubt that most of us has not used LinkedIn for marketing or creating a presence. But with the time, we have realised that LinkedIn is an exceptional platform to network with like-minded professionals. However, we […]

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Google’s new 4 Ad format: The actual effects

     -     Mar 31st, 2016   -     Buzz of the Week, Search Engine Marketing (SEM)   -     0 Comments   -    , , , , , ,

When it comes to Google, nothing is constant, except the change itself. Recently, Google decided to eliminate the right side ads completely for desktop Search Engine Result Pages (SERPs). It was one of the most controversial change initiated by Google. Many search marketers panicked, many small businesses thought their end was near and people thought […]

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Bid Management of Google Adwords

     -     Mar 28th, 2016   -     Search Engine Marketing (SEM)   -     0 Comments   -    , , , , ,

Are you worried of not generating traffic on your website? Though you are into ad word advertisement not able to do conversions.Then here is the solution for your problems! Solution for your problem is Quality Score. Yes,  you heard me right. It’s score given to the keywords which determines the effectiveness of your key words.To […]

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Impact Of Google’s Change 4 Ad Layout On Search Engine Optimization (SEO)

     -     Mar 1st, 2016   -     Buzz of the Week, Search Engine Optimization (SEO)   -     0 Comments   -    , , , , , ,

Ever since Google’s conception in 1998, the company is always on a path of refining its search algorithm so that there is better consistency between the user intent and the search results. Google plays an equivalent game that is, if someone wins, there is someone who has to lose.  The only constant thing with this […]

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How To Stay On Top Of Average CPC

     -     Sep 11th, 2015   -     Web Analytics   -     0 Comments   -    , , , ,

It makes sense that when you’re running pay-per-click advertisements on Google, you need to know the value that you’re paying for those clicks. Here’s an essential thought, however: Average CPC is frequently not the cost you’re paying for each of your clicks. This sounds a lot more evident than it really is, yet average CPC […]

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MotorTrend India Got 52% New Clients Through Google Adwords

     -     Mar 12th, 2015   -     Case Studies, Search Engine Marketing (SEM)   -     0 Comments   -    , , , , ,

About MotorTrend MotorTrend is a division of Logix Microsystems Ltd, the world’s largest supplier of rich media interactive automotive animations and images. It is an American automobile magazine. It made its first appearance in September 1949 in Los Angeles, issued by Petersen Publishing Company. Logix Microsystems mainly specializes in creating online stores & websites for […]

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5 Most Deadly Adwords Mistakes To Be Corrected On Priority

Google Adwords is known to be the best PPC online advertising service that places ads with the list of search results. The placement of the ads mainly depends on the relevancy of the search query and is determined by a proprietary algorithm formulated by Google. Although Google Adwords is the most efficient platform for digital […]

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8 Powerful Tips to Cut The Cost of PPC And Google AdWords Campaign

A penny saved is a penny earned. In the present era of intense and cut throat market competition, it is not just enough to generate big revenues, what matters equally is the cutting down on costs in order to generate sustainable profitability. PPC campaigns and Google AdWords are proving to be great drivers for a […]

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Case of the Week 3 (Social Media | Aug 24-30, 2010): Facebook Advertising

     -     Aug 27th, 2010   -     Social Media Marketing   -     1 Comment   -    , , , ,

Lets open up a new shell of Social  Media Insights with our Case of the Week Series Case of the Week 3: Facebook Advertising You are the Community Manage for a large FMCG brand. Your Head of Marketing has given you the job of initiating FB Ads for your community on Facebook. You’ve a limited […]

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