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Posts Tagged "digital marketing"

Interview with Sakhee Dheer, Facebook, Head of Digital, Global Business Marketing – Asia Pacific

Sakhee Dheer is a data-driven business professional with vast experience in running integrated marketing and managing high performing teams across the diverse Asia Pacific region. She loves to work at the intersection of technology and people to make lives better and build human experiences. Sakhee currently leads Digital Marketing for APAC Global Business Marketing at Facebook. […]

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Interview with Ruchi Bhatia, IBM, University Branding Specialist

Ruchi Bhatia started her career in 2000 in Sales and Marketing. Later, she moved to HR. In her last role, Ruchi managed Employer Branding for IBM India as Employer Branding Lead. Her role was very interesting at the intersection of HR and Marketing. IBM leveraged Digital Media Marketing to create IBM India Employer Brand on […]

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Interview with Vishal Jain, OYO Rooms, VP – Growth & Marketing

After completing MBA from MDI Gurgaon, Vishal Jain started his career in Airtel and since he majored in Finance, he took up a role in their finance team. First 4-5 years of Vishal’s career were spent working on various roles within the finance domain. He was someone who was very good with numbers but was still […]

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Interview with Kanika Mittal, Reebok India, Director – Brand Marketing​ and Communications

Kanika Mittal became the Marketing Head of Reebok India at the definitive moment when the brand positioned itself as a fitness brand and moved away from its strong sports heritage. With a healthy repositioning challenge ahead of her, she undertook her role with a single-minded approach to innovate and introduce fresh ideas in every aspect […]

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Interview with Surbhi Kapoor, a Business Analyst turned Digital Marketing Training Consultant

Surbhi Kapoor has done her graduation from Delhi University. After that, she got an opportunity to work for Barclays as a Bussiness Analyst for 2 years and got to know about Digital Marketing and its benefits in today’s time. Which course of Digital Vidya did you participate in? How did it help you acquire new skills related […]

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Interview with Vedanarayanan Vedantham, Digital Marketing Visiting Faculty, S.P. Jain Institute of Management & Research

Vedanarayanan Vedantham has headed Digital Marketing and marketing overall at multiple consumer tech companies spanning fashion, travel and education and consults for Ed-Tech companies today. Digital Marketing was, is and continues to be amongst the most critical components of the Go to Market playbook for digital first companies. How did you get into Digital Marketing? […]

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How Webinar Marketing is a Key to Brand Building: User’s Manual

     -     Jul 25th, 2017   -     Social Media Marketing   -     2 Comments   -    , , ,

In this digital era, business is emerging with digital trends in marketing whether it is social, viral videos, blogs, Ad campaigns etc. , but webinars need to be kept on the forefront for online marketing strategies. Let’s discuss how Webinar Marketing is being conducted. Best thing of this tool is that it can be accessed […]

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5 Quick Tips To Optimize Your PPC Campaign

If you are new to Search Engine Marketing and you are planning to optimize your website, Pay-per-click is an effective way to drive additional traffic to your website. You need to consider a verity of factors in order to help internet users find the most relevant websites for their search queries. This is feasible through […]

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Interview with Sakshi Jain, an MBA who leveraged Digital Marketing & turned into SEO Executive

Sakshi Jain is a student currently pursuing MBA. She thinks digital marketing is the need of the hour and in coming years it has a tremendous scope as people are becoming internet savvy. She has done her major in marketing but because of growing demand for internet, the whole idea of marketing has changed and […]

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Interview with Tejinder Gill, Truecaller, Vice President – Sales & Head of India Operations

Tejinder Gill is currently building Truecaller in India from the ground up, with a focus on building monetization strategies, monitoring country growth and implementing new initiatives. Tejinder considers himself a digital athlete who has spent over a decade in Leadership and General Management roles within the advertising industry. He is passionate about setting-up businesses from […]

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