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Posts Tagged "digital marketing strategy"

7 Steps to Build an Effective Digital Marketing Plan

Digital marketing is a moving target. Consistently it feels like there’s another new social community you have to know, another advertisement platform you have to master, or a Google algorithm change making you adjust your content. With this consistent change comes a steady pressure to “keep up,” but successful digital marketing originates from being proactive […]

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Digital Marketing Strategy: An Ultimate Guide to be Effective

As per a ‘Managing Digital Marketing’ study by Smart Insights, 46% of brands don’t have a clear digital marketing strategy. Companies often overlook the importance of having an integrated Digital Marketing Strategy. Digitally Mature Companies with a Strategy are 8 Times more likely to Gain Market Share. But with the growing digitization, it is clear […]

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A Visual Digital Marketing Strategy To Improve Your ROI

There was a time when Digital meant a room; a room full of publishing and printing equipment. Now Digital is a channel primed for marketing; it is in the palms of the modern consumer thanks to the internet and connected mobile devices.  Digital contains many elements such as SEO, Social Media, Content, PPC, Email and […]

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An Interview with Rishi Ghai, an Industry Analyst who built career in Digital Marketing

Rishi Ghai is a marketer with 14 years’ experience across Australia, India, and the broader Asia-Pacific region. He was an industry analyst at IDC for a decade, and more recently, led global digital marketing, along with communications and analyst relations at Cyient. You may follow him on Twitter at @rishi_ghai.  How and when did you […]

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Top 10 Digital Marketing Tips that will Grow Any Business

“A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.” – Scott Cook (Co-founder of Intuit).  Marketing is all about connecting business with their audience in the right place and at the right time. The right place of Marketing:  Offline marketing is not […]

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Pratilipi :How Social Media Marketing And Authentic Engagement Becomes Growth Factor

About Pratilipi We read, we watch, we listen, we observe , we feel and we imagine. These activities give birth to some mysterious and amazing stories or poems. A writer wishes to publish his work and visits many publishers who refuse to publish his stories.DISAPPOINTED ! He then decides to publish his work on his […]

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MyWash.in Successfully Leveraged Digital Marketing & Generated Twice Customers

About the Company: Mywash.in is Bangalore-based online on-demand laundry service. The 2014 startup sends its delivery boys to pick up clothes, gets them washed and sends it back in a brief period of two days time. Its services are giving customers easy and convenient option to manage their laundry chores.Through MyWash app you can place […]

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4 Email Marketing Tips That Will Help You Improve Your Campaigns Continuously

     -     Jul 22nd, 2014   -     Email Marketing   -     2 Comments   -    , , , ,

Email marketing campaigns are the most effective channel through which marketers can attain important information about customer’s interest and behavior as well as establish a relationship at a personal level. If utilized in a proper manner with attention to the audience behavior it can help in boosting your sales whereas if it is exploited in bad […]

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4 Easy Steps To Create A New Email Marketing List

     -     Jul 8th, 2014   -     Email Marketing   -     0 Comments   -    , , ,

Developing an email marketing list is of foremost importance before starting a email campaign. Creating a subscriber list which is validated and updated on a regular basis is a bit challenging but if done on a consistent basis can reap huge returns.There are a lot of offline and online tactics which can be adopted for […]

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