“Content is king” “Content is driving vehicle for any literary piece”. A lot has been said about importance of content, all statements lead a single conclusion that “Content derives traffic” so it’s really essential that content is selected and presented carefully. In this blog we have made an effort to jot points that can help [...]
Social Media Insights
Engagement: The Real Value of Social Media
Engagement has been the key element of human existence since time immemorial. Without engagement it is simply not possible to conceive of various institutions, families & fabric and culture around the world. It is due to engagement and the need of sharing which has led to so much advancement in technology and human capabilities. Social [...]
Social Media Insights
Seeing Beyond Likes for Your Facebook Page
Here’s a Guest Post on how brands should use Facebook Page Facebook pages have become must for any business or even website. With nearly 700 million active users and rising, having a Facebook page to showcase your products and services allows you to reinforce your brand name. Moreover, as social trends get included in search [...]
News
The ‘Cost’ of Facebook Marketing (Wall Street Journal)
By Pradeep Chopra There are frequent debates in our workshops about whether the time and effort spent on building a Facebook marketing or brand experience is worth it. Is it really positive when it comes to return on investment? Let me walk you through an interesting example of an ROI evaluation of an Indian brand’s community [...]
Social Media Case Studies
Why Will People Come to Your Company Facebook Page? (Wall Street Journal)
Communicating the presence of your company Facebook page and keeping users or readers engaged is a second important part of building a company page on Facebook. I had written last week about developing a strategy and an execution plan as a first step. After you’ve identified your community-building objectives and the target audience, the key question to [...]
