Tweet Here’s a Guest Post on how brands should use Facebook Page Facebook pages have become must for any business or even website. With nearly 700 million active users and rising, having a Facebook page to showcase your products and services allows you to reinforce your brand name. Moreover, as social trends get included in [...]
Social Media Insights
How Social Media can Affect Personal Branding of Companies
Tweet Here we are presenting a Guest Post on Personal Branding aspect for Brands Personal branding apart from an individual’s branding can also be how companies give their brand a personality. Social media tools, such as Facebook and Twitter, establish a relationship between consumer and company by enabling companies to communicate directly with consumers. This [...]
How To
Imparting Education at Schools & Colleges Using Social Media
Tweet Social Media is increasingly being used by various B2C & B2B companies all around the world. Social Media is no longer a separate area but a part of Marketing Mix for most of the companies. And masses of people have adopted this medium & many feel handicap if they don’t have access to Facebook [...]
Social Media Insights
Examples & Scope of Location Based Social Networks in India
Tweet Social Networking has come of age & more or less it has been adopted by a large section of people all around the world. Facebook, Twitter & LinkedIn are the 3 Giants of Social Networking at the moment with all three catering to some particular needs of their users. Apart from these well known [...]
Social Media Insights
Birthday Wishes and Social Media
Tweet When I turned 33 on May 11 last year, I used the statistics on the birthday wishes I received through various platforms – from phone calls to Facebook – to look at the advantages of digital marketing in my blog post “Can Birthday Wishes teach you the importance of Digital and Social Media?” This year, I gathered even [...]
How To
How To: Use Twitter & Facebook to Build Communities & Generate Business
Tweet Twitter & Facebook have at the centre stage as far as consumer internet is concerned. Tens of thousands of blog posts have been done all around the world citing the importance of these & various other social media tools which companies can leverage to connect to their customers directly. In this post we would [...]
News
Understanding Indian Businesses through Cricket Analogies – Article by Pradeep Chopra in Inc. India
Tweet As the ongoing Cricket World Cup enters the next round, interest is only going to increase as in which team is the real contender to lift the winner’s trophy. The way T20 or 20:20 format has entertained cricket lovers, it has totally changed the dimensions of this great game. But apart from enjoying the [...]
Case of the Week
Case of the Week (Social Media | Aug 2-8, 2010): Facebook Community Building
Tweet We are pleased to present ‘Case of the Week’ initiative (launched on our community on Facebook) to help you acquire relevant and practical skills about various facets of Digital Marketing. Participating in ‘Case of the Week’ will be a great structure for you to continuously stimulate your thoughts and learning about Digital Marketing. We [...]
News
The ‘Cost’ of Facebook Marketing (Wall Street Journal)
Tweet By Pradeep Chopra There are frequent debates in our workshops about whether the time and effort spent on building a Facebook marketing or brand experience is worth it. Is it really positive when it comes to return on investment? Let me walk you through an interesting example of an ROI evaluation of an Indian brand’s [...]
Social Media Case Studies
Why Will People Come to Your Company Facebook Page? (Wall Street Journal)
Tweet Communicating the presence of your company Facebook page and keeping users or readers engaged is a second important part of building a company page on Facebook. I had written last week about developing a strategy and an execution plan as a first step. After you’ve identified your community-building objectives and the target audience, the key question [...]
