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Posts Tagged "google adwords"

The Ultimate Guide On Google AdWords For Beginners

What is Google AdWords? Google AdWords by wiki definition is – “an online advertising service, developed by Google, where advertisers pay to display brief advertising copy to web users”. It offers services such as Pay-Per-Click (PPC) advertising and Cost-Per-Acquisition (CPA) advertising. For some companies, Pay Per Click advertising is their most effective marketing channel. It brings a comparatively lower cost […]

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Must-Read: Top 30 Google AdWords Interview Questions & Answers

Are you still muddled with what kind of questions you are going to be asked for your interview? Here we have a list of Google AdWords Interview questions & answers 2017 that will help you in giving the interview confidently without fumbling. As sometimes you exactly know the answers but you want to know what […]

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Google Shrinks Adword’s View-through Conversion Window from 30 Days to 1 Day

Google made quite a big announcement recently stating that the view-through conversion window for display ads and video ad impressions will be shrunk from 30 days to 1 day. While this new change will not have an effect on the already existing 30 days conversion window of search ads, it is a significant change for […]

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Google Keyword Planner VS Keyword Tool Which is better?

Introduction: So you’ve learned that there is cash to be made from sites. By setting up a number of web sites you could earn money at home, become a billionaire and retire. Well, if it was as simple as all that anyone will be carrying it out! Once you’ve set up any web site you […]

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Make Great Video Advertisements With Google Adwords in 5 Steps

YouTube has become a great capability showcasing and advertising platform. This is attributed to the steady rise in users and channels with quality content in the form of videos. Video advertisements have a lot going for them ascribing to the popularity of this wonderful platform. It would be a shame if one did not realize […]

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7 Small Steps in Remarketing Strategy with Google AdWords

Remarketing is a talked about subject in the blogging arena, considering that it is an important tool and the very fact that Google AdWords has catered to it quite well. There’s a lot of business that happens from remarketing lists online. Remarketing is not just a selling tool for the e-tailer it performs as a […]

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3 Simple Ways To Optimize your Online Campaigns for Better Offline Sales

     -     Sep 30th, 2016   -     Search Engine Marketing (SEM)   -     0 Comments   -    , , ,

Have you ever considered optimizing your campaigns for offline performance? You are able to capture the offline activity driven by your online ads? That’s great. But no, the battle isn’t over yet and you have just covered the half way! If you aren’t turning the data into action then what is the point behind doing […]

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Top 10 Digital Marketing Tips that will Grow Any Business

“A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.” – Scott Cook (Co-founder of Intuit).  Marketing is all about connecting business with their audience in the right place and at the right time. The right place of Marketing:  Offline marketing is not […]

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Google AdWords And Its Working Model

With approximately 27 million searches happening per hour, Search Engine Marketing becomes one of the important categories in digital marketing. Search engine marketing abbreviated as SEM is nothing but a marketing process to increase visibility and traffic with the help of Search Engines. It has been observed that Google holds a share of 67% out […]

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Google Rolls Out Expanded Text Ads To Improve CTR

Google AdWords are incorporating Expanded Text Ads. However, are we really ready for this change? Before discussing the effects of Expanded Text Ads to advertisers, we need to understand what and why of these Google text ads. Expanded Text Ads: What are they? As the name suggests, expanded text ads are two times bigger than […]

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