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Posts Tagged "Kolaveri Di"

Kolaveri Di Phenomena – How Social Media Revolutionalised A Simple Song

     -     Jan 25th, 2012   -     Case Studies, Social Media Marketing   -     2 Comments   -    , , , , , ,

Before writing this blog I have watched around seven videos of Kolaveri Di- original version, Punjabi version, Exam version, Kids version, chipmunk version, Gujarati version, Malyalam version……list continues. What is magic behind this song with strange Tanglish( Tamil-English) lyrics? How this song anthem of nation overnight? In words of famous lyricist Javed Akhtar- “Kolaveri is an ordinary tone […]

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