If I ask some one “How influential are you”, the most common reply would be “not very” and if asked, “who do you think are influential”, replies would be names of celebs, great political leaders, scientists But contrary to this fact, if you see some hotshot in social media, he/she need not necessarily be a [...]
Social Media Insights
8 Elements of Building Successful Community on Facebook
Facebook has been the hot bed of social media networking and has served several purposes for the marketers. One of these is building communities loyal to their brands. Some do it right & some don’t approach it rightly. Community building on Facebook involves some specific measures as discussed below: #1. Define the Objectives Trying to [...]
News
The Game of Social Media: A Minute to Learn but a Lifetime to Master!
Social media has added a new dimension and depth to the marketing mix of brands all around the world. From one-many to many-many communication it has been a great taste for brands to participate in the online communication of customers to get insights and communicate with their customers directly and thus build lasting relationship with [...]
Social Media Insights
7 Essential Elements of LinkedIn Company Pages & Ways to Leverage Them
Few months back LinkedIn rolled out company pages which added a new weapon to the Armour of the social media marketers. Most of the people think that LinkedIn can be used only for b2b marketing but this is not true. In reality it can be used both for b2b as well as b2c marketing depending upon your [...]
Social Media Case Studies
How Volkswagen India Practices Social Media: Case Study
India is a very important market for various automobile manufacturers whether Indian or foreign. According to a study by Booz & Company, the Indian Automobile industry will overtake the European market and is slated to become the world’s fourth largest by 2015 and will be selling almost 6 million units annually by 2020. This speaks [...]
How To
The Art of Launching Successful Google Adwords Campaigns
Advertisements play a crucial role for all kinds of marketers and across all kind of mediums whether offline or online. Right targeting & message are two pillars of success for any kind of advertisement. Google Adwords have been in existence for almost 10 years now and have helped millions of marketers around the world. Despite [...]
Social Media Insights
Social Media is Not FREE!
Usually many social media agencies have trouble convincing their clients on a very basic point that social media is not free. Yes, it is true. Social media is not free and i’ll explain why. Clients usually have an opinion that social media is a totally free domain which doesn’t require much marketing budget. Hire few [...]
Social Media Insights
Social Media ROI: The Right Approach & Ways to Track It
In any kind of business, ROI (Return On Investment) is a must. And it is a common sense that whatever you invest in your business, you must get better return for it. And social media is no different. Social media marketers have found it tough to measure the ROI in the traditional sense (X-Y/Y, where [...]
Social Media Insights
Why HDFC is No.1 Among Indian Banks for Social Media Practice
Indian banking industry is booming & is on expansion spree. Indian banks contributed 1.7 per cent to the total global brand value at US$ 14.74 billion and grew by 19 per cent in 2011 as per the annual international ranking conducted by UK-based Brand Finance Plc. According to a recent study done by Buzzom.com, Indian banks whether [...]
Social Media Insights
Why Jet Airways is No.1 Among Indian Airlines for Social Media Practice
According to a recent study by Buzzom.com on Indian Airlines, Jet Airways has emerged as the most active domestic airline on social media, followed by other airlines like Spice Jet, Kingfisher, Air India, Indigo and Go Air. When the online conversations about various domestic airlines were studied, Jet Airways was found to be the most [...]
