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Posts Tagged "Marketing Integration"

Importance Of Integrating Offline & Online Marketing Activities

Integrating Offline & Online Marketing Television, print, outdoor, were once regarded as the triumvirate of marketing – predominant media channels that transmitted the brand to the public at large.  The Internet challenged that paradigm and opened a ‘new frontier’ in marketing. Marketers jumped aboard the digital gravy-train, persuaded by its facility for real-time customer engagement […]

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