Tweet After I talked about the future of “search” in my previous article, lets now look at what a brand should do to win in the new “search” paradigm. It starts with listening, a simple act in the digital world the importance of which is yet to be fully understood or appreciated. Listening to conversations [...]

Tweet Time to tickle your brains, lets work out together on this week’s question on “Online Reputation” Case of the Week 5 – Online Reputation You are a product manager of a consumer product. While searching for your product name, you find a really nasty review (on a discussion forum) about your product as the [...]

Tweet Increasing sales and getting more clients is anthem of every business be it a Small &Medium Enterprise or a Large Business House and every company strategist leaves no stone unturned to achieve this. Businesses had been generally concentrating on advertising through print, TV and radio, but these days a gradual shift has been observed [...]

Tweet Do you know that almost every brand is being talked about on Social Media? But it’s only a few companies that are smart enough to listen and respond to their customers. In an organization, from the managing director to the receptionist; from the bank manager to your customers, everyone should be your reputation protectors. [...]