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Posts Tagged "paid search"

PPC Or CPC: An Effective Search Engine Marketing Strategy

Introduction Today internet is touching almost every aspect of our lives. We are more dependent on internet now than ever before. As the reach of digital media is expanding so does its uses. With ever increasing traffic on search engines like Google, it is becoming an increasingly important platform for marketing. Pay Per Click (PPC) or Cost Per Click […]

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3 Paid Search Strategies Your Business Will Ever Need

With the growing digital marketing trend and evolution of different tools to measure PPC, it has become very difficult to decide which tools to select for the right marketing. Many tools over promise on features but does not deliver the expected performance. One of the biggest challenges of enterprise PPC management tools is to employ […]

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Top 3 Reasons Why Organic Search Is Better

There was a time when digital marketers used to solely rely on search engines to drive traffic to their websites. That also used to be the time when digital marketers used to swear by SEO and did all they could to be on the top of Google search. Relevant search words by your users was […]

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8 Paid Search Marketing Tips For Beginners

Today competition is everywhere. People are competing online to be at the top of every search results. If your industry is very competitive and you don’t want to wait for SEO to push your business at the top of organic search results, then in this case Pay Per Click campaign is the best for you […]

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Do You Know The Difference Between Paid And Organic Search Engine Results?

Search engine is the most powerful tool to discover anything that exists in this world. Think about how many times in a day you search for something on search engine and you realize how dependent you are on search engine to give us the latest information to help answer life’s most perplexing questions on just […]

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Optimize Your Budget & Local Paid Search With 3 Simple Steps

Introduction Paid search marketing is an inexpensive and achievable form of online marketing designed to connect your ads with searchers actively seeking what content one is providing. The smartest paid search marketing campaigns are pay-per-click, or PPC campaigns where a Manager puts up the ad of the client’s products and services and targets the segmented […]

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Optimize Your Budget & Local Paid Search With 3 Simple Steps

     -     Mar 10th, 2015   -     Search Engine Marketing (SEM)   -     1 Comment   -    , , , ,

Search engine marketing or paid search is one of the most sought after forms of online advertisements. There are great benefits of leveraging paid search for the purpose of lead generation and higher conversion rate. The only point of concern while implementing paid search or search engine marketing is the budget allocation. Since every company […]

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4 Reasons To Start Adword Campaign For Your Business

In today’s digital world, it has now become very convenient for consumers to browse, select and purchase products and services they need. This has become possible due to Google’s search engine platform which brings together the entire internet into a small store, from where one’s needs can be met. A marketer can easily put his […]

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DrVita Ran Paid Search Campaign And Achieved 3x Conversion Rate

     -     Feb 25th, 2015   -     Case Studies, Search Engine Marketing (SEM)   -     2 Comments   -    , , , ,

About DrVita DrVita is a US based manufacturer and seller of nutrition products having science backed formulations, which promotes vitality, health and wellness. They have more than 10,000 products which include high quality vitamins, supplements, and other health and beauty products. All these products are manufactured in its state-of-the-art facility. They have tight control over quality as […]

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LEGO Ran Paid Marketing Campaign To Get 60% More North American Clicks

About the Company Based in Denmark, LEGO is a privately managed company focused on developing children’s creativity and innovative skills through games and fun learning. The company is owned by the Kirk Kristiansen family who founded it in 1932. The company has a huge global reach and currently provides toys, experiences and teaching material for […]

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