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Posts Tagged "ppc"

All You Need To Know About AdWords Quality Score

     -     Sep 27th, 2016   -     Search Engine Marketing (SEM)   -     0 Comments   -    , , , ,

AdWords Quality score is a misunderstood concept in paid search. A lot of times, PPC managers associate bid strength with quality score or create loose relationships with Quality Score (QS).  What is AdWords Quality Score? AdWords Quality Score is merely a grading system used by Google to determine if an ad is eligible to be shown in […]

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Your Guide To Writing The Best Google Ad Copies

     -     Sep 26th, 2016   -     Digital Marketing, Search Engine Marketing (SEM)   -     0 Comments   -    , , ,

Everything in Digital Marketing movies pretty quickly. But for all the innovations and features that are new and the ones seen on a regular basis, there is one thing that remains very important and appealing regardless of all the changes in platforms, technology or tools, which is writing ad copies. Remember, that it doesn’t matter how […]

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PPC Or CPC: An Effective Search Engine Marketing Strategy

Introduction Today internet is touching almost every aspect of our lives. We are more dependent on internet now than ever before. As the reach of digital media is expanding so does its uses. With ever increasing traffic on search engines like Google, it is becoming an increasingly important platform for marketing. Pay Per Click (PPC) or Cost Per Click […]

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8 Tactics to Drive Online Sales

Do you desire more traffic and greater sales figures for your online store? Why of course! It has become wholly natural for consumers to purchase goods online, there is a greater level of trust than ever before in digital shopping platforms and processes. Online customers are nowadays more strongly influenced by intelligent, digital marketing strategies. […]

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6 Cognitive Biases You Can Use For PPC Campaigns

As humans, we like to think that we are in control of all the decisions we make. They are all well thought of, heavily researched or without any outside influences. But behavioural economics says that’s not really true and we have almost always been influenced by factors outside our control and given into certain biases […]

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Google’s new 4 Ad format: The actual effects

     -     Mar 31st, 2016   -     Buzz of the Week, Search Engine Marketing (SEM)   -     0 Comments   -    , , , , , ,

When it comes to Google, nothing is constant, except the change itself. Recently, Google decided to eliminate the right side ads completely for desktop Search Engine Result Pages (SERPs). It was one of the most controversial change initiated by Google. Many search marketers panicked, many small businesses thought their end was near and people thought […]

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How To Win Over Google’s New SERP Format

     -     Mar 10th, 2016   -     HowTo, Search Engine Marketing (SEM)   -     0 Comments   -    , , , , ,

Google ever since its establishment has continually upgraded itself. Be it major changes like Google Panda or slight tweaks or updates, this gigantic search engine always tries to give its visitors a high-quality experience. Following the same path, Google changed how its Search Engine Result Pages looks on 23rd February. The announcement of the changed […]

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Google AdWords’ New Layout: It’s Impact On Search Engine Marketing(SEM)

Google’s advertising system is Google AdWords where advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. Google makes money when advertisers have to pay for these clicks. However, AdWords may or may not work for your business depending upon the competitiveness of the keywords and the relevance […]

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Impact Of Google’s Change 4 Ad Layout On Search Engine Optimization (SEO)

     -     Mar 1st, 2016   -     Buzz of the Week, Search Engine Optimization (SEO)   -     0 Comments   -    , , , , , ,

Ever since Google’s conception in 1998, the company is always on a path of refining its search algorithm so that there is better consistency between the user intent and the search results. Google plays an equivalent game that is, if someone wins, there is someone who has to lose.  The only constant thing with this […]

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