In any kind of business, ROI (Return On Investment) is a must. And it is a common sense that whatever you invest in your business, you must get better return for it. And social media is no different. Social media marketers have found it tough to measure the ROI in the traditional sense (X-Y/Y, where [...]
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The ‘Cost’ of Facebook Marketing (Wall Street Journal)
By Pradeep Chopra There are frequent debates in our workshops about whether the time and effort spent on building a Facebook marketing or brand experience is worth it. Is it really positive when it comes to return on investment? Let me walk you through an interesting example of an ROI evaluation of an Indian brand’s community [...]
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Can Birthday Wishes teach you the importance of Digital and Social Media?
With the rapid and ongoing evolution of Social Media, people’s lives have become really digital and social. Here is an interesting example about Birthday Wishes on Social Media highlighting the importance and pervasiveness of Digital Media. This article was not planned and just generated out of the Digital Eye of Pradeep Chopra, the CEO of [...]
