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Posts Tagged "search engine marketing"

The Ultimate Guide On Google AdWords For Beginners

What is Google AdWords? Google AdWords for beginners can be well defined by Wikipedia’s definition – “an online advertising service, developed by Google, where advertisers pay to display brief advertising copy to web users”. It offers services such as Pay-Per-Click (PPC) advertising and Cost-Per-Acquisition (CPA) advertising. For some companies, Pay Per Click advertising is their most effective marketing channel. It […]

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5 Innovative Things SEM Marketers Are Exploring Right Now

     -     Feb 17th, 2017   -     Search Engine Marketing (SEM)   -     1 Comment   -    , , ,

SEM basically stands for Search Engine Marketing and the basic idea of this internet marketing is to promote websites by increasing their visibility in search engine pages, particularly through paid advertising. SEM marketers ideally seek help of SEOs/content writers to incorporate search engine optimization and try to adjust or rewrite content and site architecture to achieve […]

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Remarketing | 1 Unmatched Feature of SEM

     -     Feb 15th, 2017   -     Search Engine Marketing (SEM)   -     0 Comments   -    , , ,

Once we discuss in detail the targeting in both traditional and digital media. We will appreciate Remarketing | 1 Unmatched Feature of SEM. Traditional Media: 1.) Targeting Audience in Television: TAM was the Audience measurement agency that measured the audience statistics in India. They had installed approximately 10k analog meters in television sets all over India. […]

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Why Businesses Should Invest In SEM | 15 Compelling Reasons

I am sure there are many more reasons than I am listing here but make no mistake and ignore at your own peril the 15 compelling reasons why businesses should invest in SEM (Search Engine Marketing). Digital ecosystem today has completely changed the way we market and sell our products and services. It is evolving, […]

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Impact of SEO and SEM on Web Searches

Search engines giants such as Google and Bing basically provides text/image/video/Knowledge background results to the users through digital marketing tools such as SEO and SEM. However, there are other tools as well. But these two tools are believed to drive maximum targeted traffic to your website. Apparently, the web results are indexed on the basis […]

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Importance of Quality Score in Ad Ranking

Understand Ad Ranking Quality Score: Quality Score is an estimate of (Relevancy & Usefulness of the Ad) + (Key Words) + (website landing page) It is a rating measurement given by Google to individuals KEYWORDS based upon the below factors Click Through Rate (it is important to have strong CTR across keywords) Relevancy (Clear link […]

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Exploring Search Engine Marketing And Search Engine Optimization Techniques

Search Engine Marketing Search Engine Marketing is a vital aspect of any comprehensive digital strategy. It is about developing your visibility and reputation based on keyword searches. The vast majority of netziens do not look past the first page of search results. The two main approaches you need to develop are in paid adverts and […]

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SEO Or SEM- Which Provides Best Value?

Today, all kind of organizations are realizing the importance of online marketing especially search engines. People or customers are more likely to end up website of their choice through search engines rather than directly visiting it.  Most of the organizations using so many ways to drive traffic but two important methods are Search engine optimization- SEO […]

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Google AdWords And Its Working Model

With approximately 27 million searches happening per hour, Search Engine Marketing becomes one of the important categories in digital marketing. Search engine marketing abbreviated as SEM is nothing but a marketing process to increase visibility and traffic with the help of Search Engines. It has been observed that Google holds a share of 67% out […]

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6 Cognitive Biases You Can Use For PPC Campaigns

As humans, we like to think that we are in control of all the decisions we make. They are all well thought of, heavily researched or without any outside influences. But behavioural economics says that’s not really true and we have almost always been influenced by factors outside our control and given into certain biases […]

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