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Posts Tagged "sem"

How Is Zero Moment Of Truth (ZMOT) Relevant To Search Engine Marketing?

Before getting to know about the relevance between ZMOT and SEM, we need to have an in-depth knowledge about Moment of Truth and gradually Zero Moment of Truth. Moments of Truth(MOT) in marketing, is the moment when a customer/buyer interacts with a brand, product or service to form or change an impression about that particular […]

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Remarketing | 1 Unmatched Feature of SEM

     -     Feb 15th, 2017   -     Search Engine Marketing (SEM)   -     0 Comments   -    , , ,

Once we discuss in detail the targeting in both traditional and digital media. We will appreciate Remarketing | 1 Unmatched Feature of SEM. Traditional Media: 1.) Targeting Audience in Television: TAM was the Audience measurement agency that measured the audience statistics in India. They had installed approximately 10k analog meters in television sets all over India. […]

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5 SEO/SEM Blogs You Should Kick-start Your Morning With

If you want to make your career in SEO and SEM industry, then you can’t miss these 5 powerful SEO/SEM blogs. Staying at the top of Google ranking is not a cup of tea and you need to go extra miles to own the spot at the top of latest trends and development online. If […]

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Impact of SEO and SEM on Web Searches

Search engines giants such as Google and Bing basically provides text/image/video/Knowledge background results to the users through digital marketing tools such as SEO and SEM. However, there are other tools as well. But these two tools are believed to drive maximum targeted traffic to your website. Apparently, the web results are indexed on the basis […]

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SEO Or SEM- Which Provides Best Value?

Today, all kind of organizations are realizing the importance of online marketing especially search engines. People or customers are more likely to end up website of their choice through search engines rather than directly visiting it.  Most of the organizations using so many ways to drive traffic but two important methods are Search engine optimization- SEO […]

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Swissôtel Hotels & Resorts Doubled E-commerce Conversion Rate By AdWords Optimization

     -     Mar 29th, 2016   -     Case Studies, Web Analytics   -     0 Comments   -    , , , ,

About Swissotel Swissotel Hotels and Resorts are a chain of luxury hotels across the globe. Swissotel is a part of the strategic alliance between the three distinct hotel brands, Fairmont, Raffles and Swissotel. This premium resort brand is present in 5 continents, 20 countries and has 46 properties worldwide. It caters to business as well […]

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Google AdWords’ New Layout: It’s Impact On Search Engine Marketing(SEM)

Google’s advertising system is Google AdWords where advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. Google makes money when advertisers have to pay for these clicks. However, AdWords may or may not work for your business depending upon the competitiveness of the keywords and the relevance […]

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10 Tips For A Successful Google AdWords Campaign

Today many organizations are investing in Google AdWords to attract quality traffic to their websites. A good Google AdWords campaign is essential because, if set up properly and your landing pages are designed to convert prospective visitors into paying as well as loyal customers, you will see a good return on your investment. Conversely, a […]

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5 Effective Top Funnel Marketing Strategies

Boosting top-of-the-funnel demand is a big challenge for digital marketers to attract visitors and convert them to leads. Only 3% of B2B marketers say that their lead generation campaigns are effective, according to research from the 2014 Enterprise B2B Demand Generation Study by ANNUITAS. There are various channels, content types and technologies that digital marketers can use […]

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