Social media has added a new dimension and depth to the marketing mix of brands all around the world. From one-many to many-many communication it has been a great taste for brands to participate in the online communication of customers to get insights and communicate with their customers directly and thus build lasting relationship with [...]

Communicating the presence of your company Facebook page and keeping users or readers engaged is a second important part of building a company page on Facebook. I had written last week about developing a strategy and an execution plan as a first step. After you’ve identified your community-building objectives and the target audience, the key question to [...]