Tweet Social media is a new epidemic which is spreading very fast all over the world, and has infected millions, and so far no one knows its exact origin and cause of this outbreak. This article is issued in public interest, by Digital Vidya to create general awareness . Signs & Symptoms of Social Media [...]
Timeless Question: Quantity or Quality for Your Social Media Marketing
Tweet X has 2 lakh plus fans, we have 3 lakhs……………we keep on hearing such boastful statements but do you really feel this towering fan acquisition actually work for a brand. I don’t think so. While writing this, a friend of mine , sitting next to me is pinching me hard and telling me “A [...]
Essential constituents of your Social Media Policy
Tweet Can you imagine a country without rules and laws? If at all such country exists, then it is sure that it would be on verge of extinction, because if everyone starts doing whatever he wants then life will be full of chaos, fights …….isn’t it. Similar will be situation if your Social media team [...]
5 Reasons Why Social Media Is Not Working For You
Tweet There’s been quite a bit of hype about social media marketing over the last few years. Some businesses are doing very well while many are struggling with it. It’s important to understand that effective use of social media can reduce your dependence upon traffic from the major search engines, but how do you go [...]
How To: Use Twitter & Facebook to Build Communities & Generate Business
Tweet Twitter & Facebook have at the centre stage as far as consumer internet is concerned. Tens of thousands of blog posts have been done all around the world citing the importance of these & various other social media tools which companies can leverage to connect to their customers directly. In this post we would [...]
Adgully covers Digital Vidya’s Social Media Bootcamp
Tweet Continuing our journey of training professionals across different industries, we recently had a successful Social media Bootcamp at Mumbai on 4th & 5th march. This Bootcamp was led by our lead trainer Pradeep Chopra & some sessions were taken by Bhaskar and Nikhil. Binoy was our Twitter partner who entertained everybody about the event [...]
Dell SMaC Unconference – First one in India!
Tweet Digital Vidya is constantly represented by many faces across various technology events & conferences across the country. Major being the co-founders Pradeep Chopra & Kapil Nakra. This helps in being updated about the new developments in the industry & various more developments which in turn help us to share our experience in various Social [...]
Handling Negative Conversations in Social Media
Tweet (This blog is adaptation from Digital Vidya’s Facebook fan page question “ How to handle negative conversations about your brand?” You should also join this vibrant community of digital marketers if you haven’t already done so) POLL : How do you handle negative conversations about your brand? Especially the ones that are unjustified and some [...]
[Case of the Week 7: Social Media Positioning|Oct 17- 24 2010): Social Media Positioning
Tweet Another brain teaser for this week, continuing with our Case of the Week Series, lets solve this week’s question together. You are appointed to launch n grow a Facebook Community around a recently launched product by an emerging company. Which of the following approaches will you take to name the page on Facebook: a.) [...]
Social Media Insights from 3rd Bootcamp (Part 2)
Tweet Highlighting the key difference between conventional Digital Marketing and Social Media Marketing, Pradeep Chopra, the other lead trainer shared that You aim to get visitors (or the target audience) to your website through traditional Digital Marketing avenues such as SEO & PPC. However, you need to go to and engage with your target audience [...]









