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Posts Tagged "social media listening"

Social Listening for Online Businesses | Best Practices & Tools

What if you get some powerful business insights via organic market research where the target audiences are the people who are already somehow engaged with your brand/industry? I think anyone with great business acumen would prefer using those insights in taking actions to improve online conversations, related engagement and optimize conversions- This is what Social […]

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6 Business Objectives of Social Media Listening

What is Social Media Listening? Social Media Listening is the process of tracking and monitoring digital conversations around specific words to understand what customers are saying about a brand, product or a company. It’s more than watching @mentions and #Hashtags. If you’re only paying attention to notifications then you’re missing a large group of people […]

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