Tweet Interested in leveraging Social Media to make a real impact for your organization? Want to separate the hype around No of Fans & Followers from the real value of genuine Fans & Followers on Social Media? Whether you are a small business or a large enterprise, you will this interview relevant and useful. Explore [...]
News
Digital Vidya to Celebrate 100th Social Media Workshop across India
Tweet Digital Vidya will celebrate its 100th Social Media Workshop by organizing its 2-day workshops in Mumbai on July 19-20, in Delhi on July 26-27 and in Bangalore on Aug 7-8. Social Media is an integral part of our lives today. Professionals and Organizations across the world are using this new medium to fulfill various [...]
Social Media Insights
Timeless Question: Quantity or Quality for Your Social Media Marketing
Tweet X has 2 lakh plus fans, we have 3 lakhs……………we keep on hearing such boastful statements but do you really feel this towering fan acquisition actually work for a brand. I don’t think so. While writing this, a friend of mine , sitting next to me is pinching me hard and telling me “A [...]
Social Media Insights
Getting event coverage from bloggers
Tweet New product launch, clothing- line display, art exhibition or a cultural event, whatever may be occasion, no event is successful without media coverage. Getting reporters for event is easy, but getting “the blogger” to event is a big time affair. Bloggers are creative people and with their art of playing with words they keep [...]
Social Media Insights
Be Optimistic About Social Media as an Educational Tool
Tweet Social media is a great way to be aware about what’s happening in the world around us. It is also a fantastic way to learn new things from our peers and online friends. It is no surprise then that social media can play a crucial role in the education in schools, colleges or universities. [...]
Social Media Insights
Engagement: The Real Value of Social Media
Tweet Engagement has been the key element of human existence since time immemorial. Without engagement it is simply not possible to conceive of various institutions, families & fabric and culture around the world. It is due to engagement and the need of sharing which has led to so much advancement in technology and human capabilities. [...]
News
The Game of Social Media: A Minute to Learn but a Lifetime to Master!
Tweet Social media has added a new dimension and depth to the marketing mix of brands all around the world. From one-many to many-many communication it has been a great taste for brands to participate in the online communication of customers to get insights and communicate with their customers directly and thus build lasting relationship [...]
Social Media Case Studies
How Volkswagen India Practices Social Media: Case Study
Tweet India is a very important market for various automobile manufacturers whether Indian or foreign. According to a study by Booz & Company, the Indian Automobile industry will overtake the European market and is slated to become the world’s fourth largest by 2015 and will be selling almost 6 million units annually by 2020. This [...]
Social Media Insights
Social Media is Not FREE!
Tweet Usually many social media agencies have trouble convincing their clients on a very basic point that social media is not free. Yes, it is true. Social media is not free and i’ll explain why. Clients usually have an opinion that social media is a totally free domain which doesn’t require much marketing budget. Hire [...]
How To
How to Avoid Getting Your Facebook Page Banned by Facebook
Tweet Recently the highly successful facebook page of Pizza Hut India was brought down by Facebook. The major reason was the violation of facebook promotions guidelines. Although latter on their page got restored again after of course, by the effort of the page admins who contacted Facebook to restore their page but it could have [...]
