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Posts Tagged "#socialmedia"

7 SEO Strategies For Growth In 2017

     -     Jan 31st, 2017   -     Search Engine Optimization (SEO)   -     1 Comment   -    , , ,

With 2017 announcing itself, there has been may changes in the field of Digital Marketing. With Google using the new Machine learning technology, RankBrain, to deliver better search results. RankBrain has brought in a positive change in the field of SEO, where the focus has now shifted towards delivering better and relevant content to users […]

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Top 3 Digital Marketing Skills for 2017

Digital Marketing Skills for 2017 More than two years ago I hardly knew what was meant by Digital marketing. Marketing never fell into my job profile and little did I venture into this ever growing field. After having completed five years with an educational sector when asked how do we increase our enrollments all of […]

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6 Ways To Generate Leads From Snapchat

     -     Oct 25th, 2016   -     Social Media Marketing   -     0 Comments   -    , , ,

Introduction: Snapchat could be a mobile app that enables users to send and receive “self-destructing” photos and videos. Photos and videos dotty the app are known as snaps. Snapchat uses the device’s camera to capture snaps and Wi-Fi technology to send them. The app permits the sender to draw or insert text on the snap […]

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Sprite’s Snapchat Campaign Got 2 Million Views in 2 Days: Case Study

     -     Aug 25th, 2016   -     Case Studies, Social Media Marketing   -     0 Comments   -    , , , , , ,

  About Sprite : Sprite  a  lemon  lime flavored, caffeine-free soda pop, created by the Coca-Cola Company developed in West Germany in 1959 as Fanta Klare Zitrone (“Fair Lemon Fanta”). Introduced in the United States as Sprite in 1961. This was Coke’s reaction to the popularity of 7 up. It comes in a primarily silver […]

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5 Brands that used Social Media for ‘Social Cause’

The power of social media is it forces necessary change.  – Erik Qualman (Author, Keynote Speaker, Professor) In today’s era of Information Technology, Social Media has become an obligatory part of our lives. Our day start with Social Media and ends with it, our friends are here and so are our family and loved one. […]

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Airbnb’s Phenomenal Growth Using Digital Marketing & Innovation Strategy

About Airbnb Airbnb is a marketplace to list, find, and book unique accommodations around the world for short-term. Accommodation includes apartments, villas, houses, tree houses or even castles for a different travel experience. Airbnb provides affordable and comfortable accommodation to travellers as per their specific requirements and budget. This gives Airbnb an edge over hotels, hostels, […]

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Tanishq’s Social Media Strategy Revamp To Improve Engagement!

The branded jewellery line from Titan industries was not very successful when launched in 1994.The Indian jewellery market then was very unorganized and with Tanishq launching gold jewellery in 18 carat and predominantly Western designs didn’t do wonders for obvious reasons. Tanishq tried to correct two things: the positioning and retailing. The positioning was changed […]

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Maersk Becomes A Believer In Social Media Marketing After Successful Facebook Campaign

     -     Apr 8th, 2016   -     Case Studies, Social Media Marketing   -     0 Comments   -    , , , , , ,

About Maersk A.P. Moller–Maersk Group, also known as Maersk, is a Danish business conglomerate. Maersk Group has activities in a variety of business sectors, primarily within the transportation and energy sectors. It has been the largest container ship operator and supply vessel operator in the world since 1996 with operations in 150 countries and 250,000 employees. Some Background […]

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How ScoopWhoop Is Making Successful Business Through Social Media Marketing

ABOUT SCOOPWHOOP ScoopWhoop is a one stop destination to discover and share everything Indian that is happening in the internet. Also being now known as “Buzzfeed Of India”. It’s out the box posts or scoops to be precise like “18 Facebook Statuses That Will Give You A LOL Attack ” or “If You Think You’re […]

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Case Study on Ripple Effects of Ice Bucket Challenge On Social Media Channels

Ripple Effects Of Ice Bucket Challenge The term “Ice Bucket Challenge” has become a generic phrase for anyone who is on social media. Videos, photos of famous personalities and commoners performing this challenge are all over social media. How it Began: In 2014, to raise awareness about ALS (Amyotrophic lateral sclerosis), a neuron disease, two […]

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