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Posts Tagged "#strategy"

General Electric’s Strategy to Utilise Platforms of Social Media

 About General Electric General Electric(GE) is a Multinational Company having its Head Quarters at Boston Massachusetts,US. General Electric Company  is a merge of  Edison General Electric Company and Thomson-Houston Company, Founders of GE  are Thomas Edison, Charles A. Coffin Elihu Thomson, Edwin J. Thomson. GE is a worlds biggest Digital Industrial Company, which transformed hardware into software-defined […]

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Digital Marketing Case Study : Online Fashion Portal “LIPSY LONDON”

     -     Jan 18th, 2016   -     Case Studies, Digital Marketing   -     1 Comment   -    , , , ,

About Lipsy London Lipsy is an online and offline clothing store based out of UK. It also has a wholesale business which runs via franchise partners. It specializes in women’s apparel and celebrity fashion. Additionally, it licenses products in  categories including fragrance, cosmetics, accessories, watches and shoes. It also has a wholesale model and its […]

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Understanding Digital Marketing Strategies leveraged by Amazon’s Innovative Campaigns

In this case study we try to elucidate the Digital Marketing Strategies used by Amazon for its extremely popular marketing campaigns. About Amazon Amazon is an American electronic commerce and cloud computing company with headquarters in Seattle, Washington. It is the largest Internet-based retailer in the United States. Amazon launched its India marketplace in June […]

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5 Strategies To Achieve Your Social Media Marketing Goals

     -     Apr 28th, 2015   -     Social Media Marketing   -     0 Comments   -    , , , , , ,

Social Media has become an integral part of our lives. We use various social media applications in our day to day life for various reasons. They can be to stay in touch with our friends and family, to network with colleagues and other professionals, to share photos and videos with friends, to follow and get […]

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Ben & Jerry’s Witnessed 20% Increase in Engagement Rate Using Twitter

About Ben & Jerry’s Ben & Jerry’s was founded by Ben Cohen and Jerry Greenfield in the year 1978 in the state of Vermont, USA. It is well known for its super-premium ice creams which is available in a wide variety of flavours. They claim to use the finest quality ingredients in the making of […]

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6 Basic Steps To Escalate To Higher Levels With Inbound Marketing

     -     May 15th, 2014   -     Inbound Marketing   -     0 Comments   -    , , , ,

Marketing is an investment in the growth of business and Inbound Marketing is a process to drive traffic to website to generate leads and leads to sales. Inbound Marketing is not done 1 time; however, it is also a slow process. The results are not generated fast with sales galore and it happens at a […]

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2014 Insights For Inbound Marketing

     -     Mar 21st, 2014   -     Inbound Marketing   -     2 Comments   -    , , , ,

The past is gone; the future is yet to come everything in inbound marketing will increase day by day – people using mobile phones, cold calling at work, watching television,etc. The world is going forward, so you need to have a proper track on inbound marketing, the way you perform the business. The success of […]

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