Tweet If I ask some one “How influential are you”, the most common reply would be “not very” and if asked, “who do you think are influential”, replies would be names of celebs, great political leaders, scientists But contrary to this fact, if you see some hotshot in social media, he/she need not necessarily be [...]
Social Media Insights
Be Optimistic About Social Media as an Educational Tool
Tweet Social media is a great way to be aware about what’s happening in the world around us. It is also a fantastic way to learn new things from our peers and online friends. It is no surprise then that social media can play a crucial role in the education in schools, colleges or universities. [...]
Social Media Insights
8 Elements of Building Successful Community on Facebook
Tweet Facebook has been the hot bed of social media networking and has served several purposes for the marketers. One of these is building communities loyal to their brands. Some do it right & some don’t approach it rightly. Community building on Facebook involves some specific measures as discussed below: #1. Define the Objectives Trying [...]
Social Media Insights
Engagement: The Real Value of Social Media
Tweet Engagement has been the key element of human existence since time immemorial. Without engagement it is simply not possible to conceive of various institutions, families & fabric and culture around the world. It is due to engagement and the need of sharing which has led to so much advancement in technology and human capabilities. [...]
News
The Game of Social Media: A Minute to Learn but a Lifetime to Master!
Tweet Social media has added a new dimension and depth to the marketing mix of brands all around the world. From one-many to many-many communication it has been a great taste for brands to participate in the online communication of customers to get insights and communicate with their customers directly and thus build lasting relationship [...]
Social Media Case Studies
How Volkswagen India Practices Social Media: Case Study
Tweet India is a very important market for various automobile manufacturers whether Indian or foreign. According to a study by Booz & Company, the Indian Automobile industry will overtake the European market and is slated to become the world’s fourth largest by 2015 and will be selling almost 6 million units annually by 2020. This [...]
How To
The Art of Launching Successful Google Adwords Campaigns
Tweet Advertisements play a crucial role for all kinds of marketers and across all kind of mediums whether offline or online. Right targeting & message are two pillars of success for any kind of advertisement. Google Adwords have been in existence for almost 10 years now and have helped millions of marketers around the world. [...]
Social Media Insights
Social Media is Not FREE!
Tweet Usually many social media agencies have trouble convincing their clients on a very basic point that social media is not free. Yes, it is true. Social media is not free and i’ll explain why. Clients usually have an opinion that social media is a totally free domain which doesn’t require much marketing budget. Hire [...]
Social Media Insights
Social Media ROI: The Right Approach & Ways to Track It
Tweet In any kind of business, ROI (Return On Investment) is a must. And it is a common sense that whatever you invest in your business, you must get better return for it. And social media is no different. Social media marketers have found it tough to measure the ROI in the traditional sense (X-Y/Y, [...]
Social Media Insights
Why HDFC is No.1 Among Indian Banks for Social Media Practice
Tweet Indian banking industry is booming & is on expansion spree. Indian banks contributed 1.7 per cent to the total global brand value at US$ 14.74 billion and grew by 19 per cent in 2011 as per the annual international ranking conducted by UK-based Brand Finance Plc. According to a recent study done by Buzzom.com, Indian banks [...]
