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Posts Tagged "Virality"

The ‘Cost’ of Facebook Marketing (Wall Street Journal)

     -     Jul 15th, 2010   -     News   -     0 Comments   -    , , , , , ,

By Pradeep Chopra There are frequent debates in our workshops about whether the time and effort spent on building a Facebook marketing or brand experience is worth it. Is it really positive when it comes to return on investment? Let me walk you through an interesting example of an ROI evaluation of an Indian brand’s community […]

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